Advertising Research Analyst at ZEFR
New York City, NY, US

ZEFR is hiring! We are seeking an Advertising Research Analyst to join our ZEFR Measurement team.  

Reporting to the SVP of Strategy & Measurement, the Advertising Research Analyst plays a critical role within the sales team and broader organization.   You will work closely with internal teams to develop research agendas, manage campaign measurement & analysis, identify insights, and drive new value through your knowledge of research and advertising, right here at the epicenter of the exploding digital video industry.

 Here's what you'll get to do:

  • Responsible for advertising campaign research and analysis, including study design, management and insights.
  • Measure advertiser campaign performance, providing insights and actionable recommendations.
  • Support and analyze measurement data from test and learn frameworks across internal stakeholders and teams.
  • Responsible for post campaign analysis and reporting in partnership with the Account Management team.
  • Leverage proprietary and syndicated tools to create and present analyses for internal and external stakeholders and clients.
  • Build sales narratives based on pre and post campaign measurement and create new case studies.
  • Work collaboratively with the Marketing team to create marketing collateral and campaign proposals, providing the necessary research to support and sell through our solutions.

 

Here's what we're looking for:

  • 2 to 4 years of media research experience at a fast-paced web publisher, media agency or TV Network
  • Experience with syndicated media research, ad effectiveness measurement and analytics tools.
  • Understanding of media planning and media math (reach, frequency, audience composition,
  • CPV, CPM, Lift, etc.)
  • Proficient in Microsoft Excel, PowerPoint, and Word
  • Strong mathematical and analytical abilities
  • Excellent communication skills and attention to detail
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Education: Bachelor of Arts/Sciences