Performance Marketing Manager, App Stores at Canva
Sydney, AU
At Canva, we work everyday to make a significant positive impact on society. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform and in every country!
Started just over 5 years ago, Canva provides a simple-to-use online graphic design tool that is used by millions of users across the world. Canva is currently one of the world’s hottest technology startups and has been the ranked #1 Australian Workplace in Technology by JobAdvisor for the second year in a row and one of Australia’s Great Places to Work.
The Role & Team
We are looking to build on our hugely successful growth strategy by doubling down on organic mobile growth. As a result, Canva is seeking an experienced App Store Optimisation (ASO) and Performance Marketing Manager to work alongside the Canva Growth Team and Mobile Teams to grow the mobile user-base and empower the world to design.
The Performance Marketing Manager will help coordinate Canva’s mobile apps within key app stores, continually optimise the storefronts for growth, report on growth as well manage ongoing relationships with the stores through business development and partnerships.

What you'll do:

  • Undertake continuous app store optimisation (ASO) using keyword research, app store screenshots, video, banner ideation and other activities to both help Canva be featured and retain a strong presence in each of the core app stores. The goal is for Canva’s app to rank well for specific keywords and to optimise visit to install conversion for all sources.
  • Own analytics in the app stores, such as conversion optimisation, promotion effectiveness and overall signups.
  • Forge strong relationships with stakeholders at each of the key stores. You will advise these individuals on new features Canva releases and pitch both seasonal or event based promotions and feature ideas on an ongoing basis, and inform Canva’s Mobile Team and Product Managers on what needs to be implemented to take advantage of app store opportunities.
  • Increase quality traffic to Canva using legitimate growth efforts. We are not looking at adopting any malpractices to grow user numbers and want to ensure our commitment to quality and integrity which is critical to Canva’s success.
  • Investigate and coordinate the launch of Canva’s mobile application across all high-growth app stores beyond the App Store and Google Play.

What we're looking for:

  • At least 2-3 years digital marketing and app store management or SEO/ASO experience in the internet industry, with a proven track record of success partnering with app stores and implementing ASO strategies and partnerships.
  • Agency or client side, we don’t mind as long as you have experience growing organic installs and improving conversion for all traffic sources — not just doing ASO or improving keyword ranks without real impact.
  • Experience with working with App Store Connect and Google Play Developer console is a must. Along with App Store Optimisation tools like App Annie, Mobile Action, AppTWeak and so on.  
  • Proven understanding of how app stores operate and what drives ASO and SEO performance.
  • Passionate about cultural localisation and the role it plays in the way we approach online marketing. Experience with ASO across different locales and markets is a plus.
  • Clear, concise and persuasive verbal and written communication.
  • Collect and analyse data to pull insights of conversion rate tests and to drive further iterations.

Company Benefits

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Fitness membership allowance, plus free Yoga and Boxing Gym membership
  • Generous parental leave policy
  • Pet friendly offices including a garden, climbing wall, unisex toilets
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates