Product Marketing Manager at LiveIntent
New York City, NY, US

LiveIntent is looking for a product-savvy, high-energy individual join our growing team. The Product Marketing Manager (PMM) will play a key role in refining and communicating the value proposition of LiveIntent products to marketers and publishers. You will have the ability to create product marketing initiatives that will help progress our prospects and clients to strategic levels, as well as educate our internal teams – including case studies, market research, product collateral, FAQs, and client-specific material.

The ideal candidate is experienced in the digital marketing industry. The candidate must possess a strong track record for developing clear, effective product marketing material and crafting compelling narratives for customers. In addition, the perfect candidate should be a self-starter and thrives in a fast-paced environment. This person can quickly identify internal and external customer needs and produce high-quality product marketing materials in a high-paced, hyper-competitive ecosystem to define the voice of the products.

Responsibilities:

  • Create and manage the development of high impact product content such as training materials, case studies, webinars, presentations, product blog content, etc.
  • Work within cross-functional teams to develop product positioning that will help our teams convey our product offerings in the market. Including objection/response handling.
  • Communicate and train on the value proposition to internal customer facing teams and build supporting sales and customer success materials.
  • Assist in building and executing go-to-market plans for new product releases.
  • Become an expert on LiveIntent customers and the competitive landscape.
  • Own client email communications. This includes: platform notifications, blog content, product launches and updates.
  • Act as a liaison between Sales, Marketing, and Product teams, partnering closely to accelerate product adoption across key market segments, while providing feedback for product improvements.

Qualifications:

  • 2+ years relevant experience in product marketing, product management or marketing.
  • Bachelor’s degree required with a preferred focus in Business or Marketing.
  • Experience with go-to-market planning including naming, training, and positioning.
  • Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.
  • Exceptional written and verbal communication skills
  • Experience within digital media industry and capacity to understand media landscape preferred.
  • A collaborative, team-oriented attitude
  • Can-do attitude and a great sense of humor
  • Entrepreneurial spirit, who can navigate ambiguity and aggressively prioritize 
  • Marketing video creation a plus.
  • Quick learner who has the ability to solve problems independently 

We support employee health and wellness by providing: 

  • Comprehensive medical, dental and vision coverage
  • Healthy daily snacks and beverages on tap
  • Family-friendly environment with work/life balance
  • Summer Fridays (head out early to enjoy the great weather!)
  • Weekly in-office Yoga and Pilates classes 
  • Subsidized gym membership
  • LiveIntent sports teams (softball, flag football, soccer etc)
  • Paid Maternity and Paternity leave

We support diversity and growth within the company with programs and initiatives such as:

  • Bi-annual performance and compensation review process
  • Monthly “Women with Intent” meetings
  • Book Club focused on reading and discussing career development-focused content
  • Lunch and Learns with diverse speakers
  • Opportunities to attend industry conferences
  • Access to professional development courses through LinkedIn Learning and Coursera
  • Annual global offsite week focused on team-building, training and employee recognition
  • Board games and Play Station for after-hours fun