Customer Marketing at Canva
Beijing, CN
At Canva our mission is to make beautiful design possible for everyone by transforming the way corporates, small businesses, non-profits and educators work all over the world. Through this democratisation of design, we aim to have a significant positive impact on society.
 
Since launch in August 2013, we have grown exponentially. We are one of the world’s fastest growing startups and the journey has only just begun. Joining Canva now means you become an integral part of this adventure.
 
Our culture is unlike anywhere else and our offices are designed and constantly improved to let you do great work. We mean it when we say it is important to us that we create a workplace that you love coming to.
 
We take great pride in designing a product and an encompassing experience that users really love. Just check out our Twitter stream. Your colleagues at Canva — like you — enjoy being the best at their craft and coming together as a team to create something world-class. 
 

Job Responsibility

  • Design 2B marketing plan, including target audience definitions, customer needs study, competitive analysis and benchmarking, product offering and package, go-to-market initiatives, and return on investment analysis, and clearly lay out business roadmaps tied back to overall China strategy, including product development and template creation, etc.  
  • Generate leads to build up the pipeline of potential business customers through various channels, including personal connections, LinkedIn, seminars, etc.
  • Build connections with potential business customers, including but not exclusive to big brand name companies, franchises and platforms which have strong design use cases of Canva.
  • Promote Canva directly to potential business customers, and establish smooth “selling” process, including pitching, sell-in, on-boarding and follow-up with customer service.Identify customer needs and potential gaps on product offering and design templates, and establish a feedback loop with cross-functional teams for product improvement and template offering.
  • Work with cross-functional teams to ensure we have the right planning, budgeting and reporting in place.Gradually extend scope of work to revenue generation (leaning towards a sales role), or build up the team for 2B marketing to scale the pipeline generation

Requirements

  • At least two years of relevant customer service experience
  • Outstanding written and verbal communication skills
  • Strong problem-solving and critical-thinking ability – you need to be able to read between the lines of a customer’s issue and try to find the underlying cause
  • Technological aptitude to manage spreadsheets, documents, and collaborative online forums
  • Effective multitasking skills – ability to handle multiple accounts ensuring consistent excellent quality of work
  • Previous experience working in a team-oriented and collaborative environment