Content Marketing Manager at LiveIntent
New York City, NY, US

The Content Marketing Manager owns the creation, production and amplification of content throughout the marketing funnel -- from brand awareness to product adoption. The ideal candidate is a strong writer with the ability to adapt the tone, style and voice to match the audience and venue. The Content Marketing Manager will be charged with setting and maintaining a Content Calendar, as well as owning the LiveIntent blog.

 

Responsibilities:

  • Work with Senior Marketing leaders, sales and product on developing content strategies.
  • Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention
  • Work with LiveIntent partners to develop co-branded content Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
  • Develop editorial calendar for LiveIntent blog

 

Qualifications:

  • BA/BS or equivalent working experience
  • Previous experience at a data centric company like a Data Management Platform or Customer Data Platform a plus
  • Experience with WordPress and Google Analytics
  • Knowledge of SEO
  • Ability to manage large amounts of content and data while ensuring its accuracy across branded websites, databases and reports
  • Excellent grammar and written communication skills with an ability to adapt to various audiences.
  • Must be willing to work independently and in groups
  • Must be proactive in finding innovative solutions to problems
  • Ability to learn via independent research, i.e. online tutorials, forums, blog posts, etc.
  • Experience creating content for the web and growing a social audience
  • Ability to analyze and present content and social performance data