Sales Enablement Marketing Manager at LiveIntent
New York City, NY, US

The Sales Enablement Marketing Manager will be responsible for rolling-out and supporting the Sales team with updated marketing content, collateral, and/ or product information they need to operate efficiently and effectively so that they can focus on creating value for our business clients and drive revenue for the company.

The ideal candidate will be a skilled writer and editor and have experience working with marketing/ sales automation and sales engagement platforms. They will be well versed in working collaboratively in a matrixed environment to achieve goals and drive business success.

Responsibilities

  • Create and execute email sequences within Outreach for the Sales Development Team
  • Conduct and report on email sequence metrics to optimize performance and inform Marketing’s channel reporting
  • Maintain and standardize existing sales enablement/marketing content and collateral within our sales engagement platform (e.g., system performance, taxonomy, user activity, tagging/metadata, etc.)
  • Follow up and evaluate success of sales materials and continuously update pitch decks and one sheets
  • Manage and traffic sales collateral requests
  • Support efforts to help build segmentation criteria and manage contact lists for programs, including troubleshooting and maintaining flow logic
  • Assist in building and executing email campaigns within our Marketing Automation Platform
  • Support ad-hoc projects and requests from the Marketing team and other members of department leadership
  • Maintain knowledge of best practices, tools and industry trends

Requirements

  • +3 years of proven work experience in sales content, sales enablement, and/or sales training in a marketing or advertising technology company
  • 1-3 years of experience using a Sales Engagement platform-- preferably Outreach.io
  • 1-3 years of experience using a Marketing Automation platform-- preferably Marketo
  • Thorough knowledge of Salesforce is preferred
  • A deep understanding of the adtech/martech ecosystem is highly desirable
  • Strong project management skills and highly detail oriented
  • Understanding of sales process and best practices
  • Excellent communication, public speaking and presentation skills
  • Bachelor's degree in business, marketing, related field
  • Ability to multi-task and work in a fast-paced environment