Marketing Campaign Manager at Fetch Robotics
San Jose, CA, US
This role will be responsible for driving campaign strategy and demand generation efforts for Fetch Robotics’ Cloud Robotics Platform.  Candidates will have prior experience running integrated marketing programs including, but not limited to, high-performance multi-touch targeted campaigns, events, webinars, digital and email marketing. 
 
This individual will constantly monitor and measure the performance of all campaigns against marketing goals and sales opportunities created.  They will also be an active contributor of content and work with other members of the marketing team to create awareness, consideration, and decision pieces to drive both awareness and quality leads into the funnel.
 
Responsibilities 

  • Design, build, measure and optimize lead generation and 30-60-90 day nurture campaigns that support our Demand Generation funnel targets
  • Develop, plan, and optimize messages and campaigns across all channels (online, print, events)
  • Track and analyze the results of campaigns to refine and optimize. Present results regularly and proactively to the marketing leadership team and other teams.
  • Assist with creating campaigns in Hubspot as needed
  • Collaborate across the content team to deliver top of the funnel emails promoting content pieces, event messaging, and other assets that drive prospect engagement
  • Work and partner with external resources as appropriate
  • Work with Partner Marketing to drive lead generation where relevant
  • Understand and analyze marketing KPIs with other marketing team members, continuously refine marketing tactics based on analysis
Preferred Qualifications

  • 5+ years of integrated marketing experience in a enterprise software industry driving demand generation programs consisting of events, digital, and email
  • Strong track record of driving new revenue and accelerating pipeline
  • Ability to independently create rich content to our target personas and target markets
  • Demonstrated ability to work independently in a dynamic, fast-paced, startup environment
  • Experience building successful social media campaigns
  • Strong ability to multi-task while keeping priorities in the proper order
  • Solid project management skills with keen attention to details
  • Strong team player with high energy and positive “can do” attitude