Senior Product Marketing Manager, Sales Solutions at Anaplan
San Francisco, CA, US

Anaplan is looking for a high-performing Senior Product Marketing individual with deep experience in building strategic messaging assets for enterprise sales and marketing solutions.  This candidate will directly impact the business as we continue to grow the Anaplan for Sales and Anaplan for Marketing solutions.  


This Senior Product Marketing Manager must have relevant experience with creating messaging, narratives, positioning, marcom, etc, that resonates with senior sales and marketing business leaders (CROs, Sales VPs, CMOs, VP Sales Ops, etc).  They must be a storyteller and have the ability to craft compelling stories that sellers can sell. Anaplan is a fast paced, high growth company that is comprised of incredibly talented people that are smart, driven, and relentless – and the ideal candidate will possess strong collaboration and cross-organizational relationship building skills, and have the ability to juggle multiple priorities simultaneously.


This is a high visibility role across (and outside) the organization, and the candidate must have the ability to build trust and partnership with other marketing professionals as well as colleagues in product management, customer success, sales enablement, alliances, field and partners.  The ideal candidate brings a unique combination of business strategy, creativity, excellent communication skills, technical acumen and the ability to describe complex ideas in easy to understand collateral, presentations and videos.


The position is based in San Francisco, CA, but will consider other US locations for the right candidate.  Anaplan pays competitive salary, bonus, benefits, and equity.



  • Develop creative, impactful solution messaging that can aid field sales teams and partner sellers to articulate the unique value of Anaplan’s sales and marketing solutions.
  • Collaborate with industry/domain thought leaders, influencers and research/advisory firms to help co-develop thought leadership assets, best practices, and materials that can elevate the success of partners and customers.
  • Develop buyer personas and positioning for solutions as required.
  • Articulate competitive differentiation of the Anaplan solutions in the context of evolving market dynamics, and work with the competitive intelligence team to develop assets (positioning, battlecards, etc).
  • Work with partners, customers, and internal stakeholders to develop rapid-but-thoughtful responses to field and market opportunities, including the advisement of new product and/or service launches.
  • Direct and create compelling content (presentations, infographics, strategic messaging, blogs, videos, etc) in the context of how Anaplan for Sales and Anaplan for Marketing supports the business and/or solves business challenges. Ninja-level presentation-building skills will be a huge plus.
  • Direct, develop and deliver sales enablement for global field teams and partners.
  • Collaborate with executive team and LOB leadership to perform analyses including market sizing, addressable opportunity, win/loss analysis, pipeline health, competitive overview, and customer needs.
  • Work with presales to develop demos, product management to build roadmap, and partner teams to develop joint solutions.
  • Work with broader marketing team to support Public Relations, Analyst Relations, Customer Advocacy & Audience Marketing strategies. 


  • Bachelor’s degree required from a competitive institution; prefer academic studies in science, math, computer science, engineering, or marketing management.
  • MBA or graduate degree is preferred.
  • 5+ years of relevant domain expertise either working for an enterprise software company or a management consultancy that demonstrates deep expertise, knowledge, and insight in enterprise sales and/or marketing solutions (sales performance management (SPM), sales force automation (SFA), customer relationship management (CRM), marketing performance management (MPM), etc).
  • 5+ years of experience in technology or software company in product marketing or outbound product management roles.
  • History of relationship-building, particularly with industry leaders, industry association leaders, market research firms, etc.
  • Organizational and project management skills.
  • Highly comfortable to work autonomously, under tight timelines, and in ambiguous environment.
  • Aptitude for technology and ability to connect technical concepts with customer value.
  • Ability to prioritize and focus in a results-driven environment where trade-offs are essential skills.
  • A strong bias towards action. Ability to assess a situation, quickly evaluate the pros and cons, and make decisions.