VP Product Marketing at Valimail
San Francisco, CA, US
The mission of the VP Product Marketing is to build and scale a world-class product marketing organization capable of driving revenue, growing demand, and ultimately positioning ValiMail as THE unquestioned leader in email authentication.
 
ValiMail is a fast growing, venture funded startup and the leader in Email Authentication as a Service. This is your chance to help set the direction and be part of an important technology innovator and to help create a major business service category.  
 
What You’ll Be Doing :
Our VP Product Marketing will own the overall corporate and product marketing strategy for ValiMail with the following focal points:
 
·  Drive best in class product marketing including product launch management, white papers, sales training,
presentations, sales tools, and general sales support.
·  Recruit, grow, and lead a team of passionate marketers.
·  Partner with the exec team to develop the product messaging and strategy for a diverse set of target customer
personas including IT and security professionals.
·   Own the conversation and credibly tell our story. Understand the market trends and competitive landscape in
the market and develop competitive positioning while establishing rapport with media and industry analysts.
·  Create content for market success including: website, infographics, white papers, articles, blogs, podcasts,
sales presentations, ROI tools, and other customer ­facing materials to build awareness, drive demand and
arm sales.
·   Own strategic planning including corporate positioning, market and competitive analysis, customer segment
selection and penetration plans, and related product positioning.
·   Define the Product marketing strategy needed to grow the community and work with growth marketing to
increase engagement including social media, online, and email marketing.
·  Gather feedback from customers and internal teams including product, product marketing, and sales to
better understand customer needs and use cases.
 
 
 
 
About You :
The goal at ValiMail is to be a stand-alone company that dominates the markets they play in. Great leadership, management, marketing process and organizational skills are essential – along with personal commitment and passion for the role.
 
Essential background characteristics are:
·  10+ years leading a Product Marketing function and team in a high-velocity SaaS company
·  Startup experience is a must - should be experienced in taking a company through a scaling phase either as
marketing head or key righthand person.
·  Strong security or application software marketing background.
·  Strong experience in product marketing to large enterprise customers. Success as a leader.  Proven ability to
attract, retain and successfully manage top talent. Proven ability to “scale” an organization. Has built
marketing infrastructure and operations in a high growth environment.
·  Proven ability to be “hands on” and is an excellent player/coach.
·  Comfortable dealing with a technical product/community while selling business value.
·  Experience and comfort with a technical sale – ValiMail’s differentiation stems from its cutting edge,
proprietary technology and being able to both understand and articulate the value proposition is key.
·  Quality companies in the background.  Pedigree counts.
 
Key attributes desired include:
·       Intellectual curiosity/learner mindset, optimism, creativity, humility, balance, team-first orientation, and external competitiveness.