Growth Marketer at Imperfect Produce
San Francisco, CA, US
About Imperfect
 
Imperfect is a produce delivery startup on a mission to reduce food waste and to make fresh produce more affordable, accessible, and convenient. We source produce directly from farms, which would otherwise go to waste, and deliver it to customers' doors for an average of 30% less than grocery store prices. Since our start in 2015, our customers have saved millions of pounds of produce from going to waste.
 
Imperfect is more than just a produce box! In everything we do, we bring an appetite, lead with heart, embrace imperfection, and work to grow the movement. We aim to cultivate sustainable environments everywhere we go–whether in the office, warehouse, or field. By working at Imperfect, you’re helping build a more sustainable and effective food system. You’re helping fight food waste. You’re ensuring farmers are rewarded for their full harvest. You’re improving access to healthy food in food deserts. With each curvy cucumber and misshapen potato, you’re helping shape our world for the better.
 
We're headquartered in San Francisco with operations in each of our cities: the San Francisco Bay Area, Los Angeles, Portland, Seattle, Chicago, Indianapolis, Milwaukee, San Antonio, Austin and Baltimore.
 
We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!
 
 
About the Role:
 
The Growth Marketer is a member of the Growth team supporting customer acquisition efforts. This role will report directly to the Head of Growth.
 
In this role, you will manage our digital paid acquisition channels, with ownership of large advertising budgets and corresponding results. You will also design, execute, and analyze A/B tests across ads and landing pages to identify new opportunities for growth. The Growth Marketer must be willing to wear many hats and move quickly as you help scale our customer acquisition campaigns.

Responsibilities:

    • Own: Drive and take responsibility for all KPIs related to paid social growth
    • Build: Lead execution of our paid social marketing program to hit acquisition targets effectively & efficiently. You’ll create ads and relevant assets, optimize and structure existing channels with the latest best practices, establish tools and reporting, position channels to scale, and innovate new paid social acquisition strategies.
    • Experiment: Continuously design & execute A/B tests across ads and landing pages for better performance and circulate learnings with other teams to inform targeting & creative strategy
    • Analyze: You’ll influence the direction our paid social program and broader acquisition channels by measuring results with Excel & SQL and identifying new opportunities as well.
    • Collaborate: You’ll partner closely with other teams to execute campaigns to inform strategy and continually generate learnings to improve all facets of the business.

Skills and Qualifications:

    • 1+ years experience managing Facebook/Instagram Ads campaigns with $200K+ monthly budgets
    • Exposure to non-Facebook paid social channels (Pinterest, Snapchat, etc. preferred)
    • Understanding of basic A/B testing concepts required
    • Experience with subscription brands, a plus
    • Strong command of Excel required, SQL knowledge a plus

About You:

    • Hungry to learn and willing to work hard
    • Self starter, you are always looking for ways to improve without guidance
    • Happy to question assumptions and test new theories
    • Able to communicate effectively through writing
    • Phenomenal attention to detail
    • Passionate about our mission to eliminate food waste

Details of Position:

    • Full-time, exempt position reporting to the Head of Growth
    • Position is based out of our Bayview headquarters in San Francisco or remote for the right candidate
    • Salary and stock options commensurate with experience
    • Competitive benefits package includes health care, vacation days, 401k and free weekly Imperfect box!

Physical Requirements:

    • Sedentary work; predominantly involves sitting most of the time
    • Standing desks and/or other ergonomic accommodation is available upon request
    • Walking, climbing stairs, and standing are required only occasionally
    • Regular work with computers, including keyboards, mouses and screens
    • Regular use of mobile devices, including smartphones and tablets also required
Individuals seeking employment at Imperfect Produce are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.