Lifecycle Marketing Specialist at Imperfect Produce
San Francisco, CA, US
About Imperfect
Imperfect is a produce delivery startup on a mission to reduce food waste and to make fresh produce more affordable, accessible, and convenient. We source produce directly from farms, which would otherwise go to waste, and deliver it to customers' doors for an average of 30% less than grocery store prices. Since our start in 2015, our customers have saved millions of pounds of produce from going to waste.
Imperfect is more than just a produce box! In everything we do, we bring an appetite, lead with heart, embrace imperfection, and work to grow the movement. We aim to cultivate sustainable environments everywhere we go–whether in the office, warehouse, or field. By working at Imperfect, you’re helping build a more sustainable and effective food system. You’re helping fight food waste. You’re ensuring farmers are rewarded for their full harvest. You’re improving access to healthy food in food deserts. With each curvy cucumber and misshapen potato, you’re helping shape our world for the better.
We're headquartered in San Francisco with operations in each of our cities: the San Francisco Bay Area, Los Angeles, Portland, Seattle, Chicago, Indianapolis, Milwaukee, San Antonio, Austin and Baltimore.
We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!
About the Role:
As the Lifecycle Marketing Specialist, you’ll focus on the execution and optimization of our lifecycle marketing programs. Reporting to  the Lifecycle Marketing Manager, you’ll blend content optimization, audience targeting and execution tactics to maximize the effectiveness of our customer communications around retention, acquisition and LTV. Day-to-day tasks include deployment of batch and triggered emails, reporting on campaign performance, and using data to make optimizations to future and ongoing campaigns.
We’re looking for a contributor that takes pride in the details, enjoys staying organized and is always looking to test new ideas. In this role you’ll be managing the critical details of the email channel for Imperfect. This role is part of a high-performing, data-driven marketing organization which values teamwork and collaboration. We’re excited to have you ensure email marketing is one of our most highly effective acquisition and retention channels.


    • Develop and deploy batch and triggered email campaigns (code HTML, build audiences/segments, QA images and links, report on metrics)
    • Oversee the development of lifecycle marketing campaigns with a focus on QA, audience segmentation, and dynamic content optimization
    • Execute ongoing A/B and multivariate tests to drive incremental business growth
    • Report on campaign performance and share insights/learnings with the broader team
    • Analyze campaign data and make recommendations for new strategies and opportunities for improvement
    • Work cross-functionally with teams inside and outside of marketing to create and optimize compelling campaigns for our customers
    • Build and maintain documentation around best practice, lifecycle campaigns, test results and processes

Skills and Qualifications

    • 1-2 years email channel experience, with hands on experience building and deploying campaigns
    • Strong organizational skills with exceptional attention to detail and accuracy
    • Strong collaboration, communication (verbal and written), and project management skills
    • Solid analytical skills with a passion for using data to make decisions
    • Skilled with Excel, SQL a plusBasic HTML/CSS knowledge preferred; willingness to learn required
    • Experience with email automation platforms a plus

About You:

    • You think creatively and constantly test new ideas
    • You're results-driven and use data to make informed decisions
    • You’re a self-starter with the ability to juggle multiple projects at once
    • You’re excited and ready to join a fast-paced and flexible startup environment
    • You’re passionate about Imperfect’s mission to eliminate food waste

Details of the Position:

    • Full-time, exempt position reporting to the Lifecycle Marketing Manager
    • Position is based out of our San Francisco headquarters in Bayview, with the option to regularly work from home
    • Salary and stock options commensurate with experience
    • Competitive benefits package includes healthcare, paid vacation, and free produce!

Physical Requirements

    • Sedentary work; predominantly involves sitting most of the time
    • Standing desks and/or other ergonomic accommodation is available upon request
    • Walking, climbing stairs, and standing are required only occasionally
    • Regular work with computers, including keyboards, mouses and screens
    • Regular use of mobile devices, including smartphones and tablets also required
Individuals seeking employment at Imperfect Produce are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.