VP of Product Marketing at LiveIntent
New York City, NY, US

LiveIntent is looking for a product marketing leader to join our growing team. Reporting to the SVP of Global Marketing, this person will lead a team of senior product marketers to identify and validate new markets; position and message product capabilities for target roles and markets; position against competitors; and develop and deliver high-impact content, collateral, sales tools, and thought leadership. Product Marketing at LiveIntent means communicating the value proposition of LiveIntent products and services to our clients and prospects. This role will be key to helping grow product adoption, gathering market intelligence, competitive analysis and the implementation of our overall content strategy. The ideal candidate is experienced in the digital marketing industry. The candidate must possess a strong track record for leading product marketing, product or marketing teams. In addition, the candidate should be a self-starter, thrives in a fast-paced environment and adapt to change. This person can quickly identify internal and external customer needs and help the team produce high-quality product marketing materials in a high-paced, hyper-competitive ecosystem to define the voice of the products

Responsibilities:

  • Collaborate with product management and marketing to develop product positioning and messaging.
  • Lead a team product marketers and content manager. Set goals, direction and manage day-to-day priorities, workflow and quality.
  • Set content strategy for marketing organization. This includes managing go-to-market plans for new products across functional teams.
  • Implement the framework and ensure quality execution of sales enablement materials including pitch decks, case studies, sales sheets, white papers, and more.
  • Lead the adoption of LiveIntent products and solutions with compelling positioning and clearly defined selling points.
  • Work with Public Relations agency on LiveIntent placement and case study coverage in the marketplace.
  • Monitor industry trends and competitors plus bring learning back to the revenue organization.
  • Manage 3rdparty product marketing and copywriting vendor relationships.

Qualifications:

  • 7+ years experience leading product marketing, product management or marketing teams.
  • Bachelor’s degree required with a preferred focus in Business or Marketing.
  • Experience with go-to-market planning including naming, training, and positioning.
  • Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.
  • Exceptional written and verbal communication skills
  • Experience within digital media industry and capacity to understand media landscape preferred.
  • A collaborative, team-oriented attitude
  • Can-do attitude and a great sense of humor
  • Entrepreneurial spirit, who can navigate ambiguity and aggressively prioritize
  • Marketing video creation a plus.
  • Quick learner who has the ability to solve problems independently 

We support employee health and wellness by providing: 

  • Comprehensive medical, dental and vision coverage
  • Healthy daily snacks and beverages on tap
  • Family-friendly environment with work/life balance
  • Summer Fridays (head out early to enjoy the great weather!)
  • Weekly in-office Yoga and Pilates classes 
  • Subsidized gym membership
  • LiveIntent sports teams (softball, flag football, soccer etc)
  • Paid Maternity and Paternity leave



We support diversity and growth within the company with programs and initiatives such as:

  • Bi-annual performance and compensation review process
  • Monthly “Women with Intent” meetings
  • Book Club focused on reading and discussing career development-focused content
  • Lunch and Learns with diverse speakers
  • Opportunities to attend industry conferences
  • Access to professional development courses through LinkedIn Learning and Coursera
  • Annual global offsite week focused on team-building, training and employee recognition
  • Board games and Play Station for after-hours fun