Demand Generation Coordinator at Spiceworks
Austin, TX, US

Demand Generation Coordinator

*This position is located in Austin, TX


Who you are: Got a passion for building energetic marketing campaigns? Love to drive results while keeping your customers engaged? We’re looking for a take-charge Demand Generation Coordinator for our dynamic, fast paced work environment, working with our marketing team, sales team and sales enablement specialist to build and execute highly targeted demand generation programmes, with the objective of driving pipeline and revenue from our target segments. This role will suit someone who has some experience of demand generation/performance marketing, a passionate and fast learning individual who is looking to get hands on experience of shaping campaigns to deliver targeted results. Ready to join the team? Apply now!


Who we are: Spiceworks has been connecting the IT industry since 2006. We’ve grown into a global IT marketplace, powered by millions of tech buyers and sellers who rely on each other to get their jobs done. This tight-knit community trusts Spiceworks to connect them with the right insights, tools, and experts when they need it most. 


Why Spiceworks? No one joins us just because they want a job. Spiceworkers join us to wake up every day inspired to know they make a difference. How? By interacting directly with the people who use technology to transform their organizations, communities, and the world, every day. We’re passionate about helping tech professionals and tech brands drive their businesses forward by connecting them to the right resources at the right time. 


In short, we’re building the biggest IT marketplace on the planet. We’re going to keep changing this industry for the better (and have a blast doing it)!


Your day-to-day (as the Demand Generation Coordinator, you’ll):

  • Execute demand generation activities 
  • Enable the sales team with content, email templates and messaging, all linked to driving a higher propensity of sales from high value segments
  • Build and deploy direct response and nurture email campaigns, amplifying content via web, social and digital advertising, putting in place campaign tracking and reporting
  • Create, broadcast and optimise email campaigns (linked to segment strategy)
  • Produce regular reporting; providing segment and channel performance
  • Sales enablement – provide sales team with segment tool kit (assets)
  • Create reports linked to sales segment activity / outreach / revenue performance
  • Work with internal stakeholders and in-house team to create compelling marketing assets


What does it take to do this job:

  • Hands on experience of Marketo and Salesforce CRM
  • Ability to create, broadcast, track and optimise email campaigns
  • 1-2+ years B2B experience – campaign and demand generation programmes
  • Strong analytical skills and experience with reporting and data analysis
  • Proactive attitude / inquiring mind
  • Technically capable
  • Team player – collaboration with marketing and sales functions
  • Bachelor’s degree in a related field