Product Marketing Manager at Frame.io
New York City, NY, US

About Frame.io

At Frame.io, we’re powering the future of creative collaboration. Over 550,000 video professionals use Frame.io to seamlessly share media and gather timestamped feedback from team members and clients. Simply put, we help companies create better video, together.

Frame.io is backed by Accel, SignalFire, FirstMark, Jared Leto and a host of other phenomenal investors. We've built a highly functional and market-leading product used and loved by companies such as Turner Broadcasting, Facebook, Disney, Spotify, NASA, Snapchat, BBC, BuzzFeed, TED, Adobe, Udemy, and many more.

We’re still in the early days of transforming the way the world makes video, and we're on the hunt for talented individuals to help us achieve our vision.

 

About the Role

Frame.io is looking for a Product Marketing Manager to help lead product marketing launches for existing and prospective customers. In this role, you will be responsible for building marketing strategies to increase adoption and awareness of Frame.io among our target audience. You’ll work closely with Product, Sales, Data, and Support to identify top product features for customers, assess market opportunity, craft customer insights, and lead go-to-market strategy across marketing channels. We’re looking for someone who is willing to roll-up their sleeves, work collaboratively with teams to promote products in market, and represent the voice of the customer in all messaging and positioning.

 

Responsibilities

  • Lead the product marketing strategy for features that will serve our core audiences
  • Partner closely with Product, Sales, and Support to build a feature roadmap and go-to-market strategy that will drive demand, adoption and overall success of the product
  • Manage the creation and execution of marketing campaigns to announce products
  • Develop a deep understanding of our audience, market, and competitive landscape with a focus on identifying gaps / opportunities to inform marketing strategy
  • Conduct industry research to uncover unique customer insights that can inform the product marketing strategy. Package insights into claims for external use
  • Own positioning, comms, and messaging for product marketing launches, and represent the voice of the customer internally and externally
  • Manage ongoing updates to the Frame.io marketing site to assure its content, design, and customer flow is optimized and up-to-date.

 

Requirements

  • 4+ years experience in B2B Product Marketing (ideally in the tech/software space) having led and executed a product marketing strategy from product inception to launch
  • Knowledge of the video creation/ post-production space
  • Experience partnering collaboratively with teams across the business to develop and execute a go-to-market strategy
  • Experience building and executing marketing campaigns across multiple channels
  • Experience using customer insights to position a product and craft messaging
  • Strong copywriting skills

 

Benefits

  • Competitive salary and equity
  • Medical, Dental, & Vision Insurance
  • Daily catered lunch & fully stocked kitchen
  • Unlimited PTO
  • Pre-tax commuter benefit
  • Discounted gym membership
  • Free Citi-Bike membership
  • Influence in a small, fast-paced team

At Frame.io, we believe that learning from different backgrounds and perspectives will allow us to elevate each other and help us build a better product for our users. We are proud to be committed to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.