Director, Growth Marketing at Frame.io
New York City, NY, US

About Frame.io

At Frame.io, we’re powering the future of creative collaboration. Over 550,000 video professionals use Frame.io to seamlessly share media and gather timestamped feedback from team members and clients. Simply put, we help companies create better video, together.

Frame.io is backed by Accel, SignalFire, FirstMark, Jared Leto and a host of other phenomenal investors. We've built a highly functional and market-leading product used and loved by companies such as Turner Broadcasting, Facebook, Disney, Spotify, NASA, Snapchat, BBC, BuzzFeed, TED, Adobe, Udemy, and many more.

We’re still in the early days of transforming the way the world makes video, and we're on the hunt for talented individuals to help us achieve our vision.


About the Role 

Frame.io is seeking an experienced growth marketer to lead our growth marketing efforts. What does growth marketing mean to us? Glad you asked - there are quite a few flavors out there. We think of it as a data-driven and experimentation-led approach to marketing. Ok, so how does that actually play out on a daily basis? Let's look at a typical day:

You arrive to the office in the morning and fire up your favorite Looker dashboard to check in on paid campaign performance yesterday - mainly you care about YouTube and Facebook, because we all know that's where the scale is. You're keeping an eye on overall spend against budget (which we pull into Looker directly from these channels via their integration with Segment and Segment's integration with our data warehouse), the volume of signups, and the cost per signup (which you can get because we've built our own robust click-based attribution system).

You may notice some underperformance in one campaign you spun up the other day, so you tweak audience or bid caps. You think the ad in one long-running campaign is getting stale because impressions continue to drop off, so you schedule a meeting with our video jack-of-all-trades and brand designer to get a quick refresh on the campaign style we've been running lately. You had a cool new ad description and content style idea that you workshop together. You get to talking about that new landing page's performance in relation to these campaigns and you realize version D has been outperforming like crazy in terms of first visit to signup conversion, so you make a note to meet with our marketing site designer and our marketing site developer, tomorrow to get that version up for all of our core buyer personas.

In your bi-weekly meeting with sales at 2:00 PM, they let you know they're targeting Disney this quarter, so you cut an audience in Segment's Personas tool for any contact with a senior creative title in our database with a parent domain of Disney. You push those audiences over to Facebook, YouTube, and Google display and run our latest enterprise-style awareness campaign against them. You'll pop into LinkedIn and upload a CSV of their emails manually (because it doesn't yet play nicely with Segment) to run Enterprise demo ads against senior champions and buyers.

Account consolidation messages sent via email from Autopilot and in-app chat from Drift have been crushing lately, so you check in with the person on your team who runs communications and agree on the next set of optimizations to test.

It's 4:30 PM, and Ryan Connolly from FilmRiot just emailed you to let you know he published his latest video about Adobe Premiere Pro hacks this morning with his Frame.io affiliate link. The affiliate dashboard in Looker is updated nightly, but you're too excited to wait until tomorrow to check the results, so you write a quick SQL query to count the distinct number of visitors that have hit the homepage with Ryan's link. 342 so far..not bad at all!

Sounds like a fun day, right? If so, let's chat.

Responsibilities

  • Performance marketing
  • Account based marketing
  • Email and in-app marketing
  • Referral and affiliate marketing
  • Conversion rate optimization


Who you are

  • A T-shaped marketer - you have a breadth of channel experience and learn how to pick up new ones quickly
  • Highly analytical - troubleshooting SQL is somewhat of a hobby
  • Self-motivated to achieve growth goals for the company with a high degree of ownership
  • Strong communicator - you proactively share performance updates and get others excited about new ideas
  • Comfortable with ambiguity - it's not always clear who owns what; you volunteer and spearhead new initiatives when you see opportunity


Although not required (we love teaching new skillsets), it would be nice if you have

  • 4+ years of paid marketing experience
  • Familiarity with data visualization tools like Looker or Tableau
  • Experience with marketing automation tools like Zapier and Segment or Mparticle
  • A knowledge of basic HTML/CSS
  • A knowledge of basic design in Sketch or Photoshop


Benefits

  • Competitive salary and equity
  • Medical, Dental, & Vision Insurance
  • Daily catered lunch & fully stocked kitchen with cold brew on tap
  • Unlimited PTO
  • Volunteering paid time off
  • Work from anywhere week
  • Pre-tax commuter benefit
  • Discounted gym membership and onsite meditation
  • Free Citi-Bike membership

At Frame.io, we believe that learning from different backgrounds and perspectives will allow us to elevate each other and help us build a better product for our users.
We are proud to be committed to equal employment opportunity, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.