Business Analyst, Sales & Marketing at Upserve
Providence, RI, US

 

ABOUT THE ROLE

 

The Business Analyst for Sales and Marketing is responsible for the design and delivery of accurate and actionable analytics insights on Upserve’s Go-To-Market efforts.  This role will define key performance metrics and package these measurements into dashboards and reports to measure performance and drive results. Potential projects may include; measuring the success of ongoing sales and marketing campaigns, testing variations in go-to-market spend focusing on optimizing LTV:CAC and ROI, and assisting with ad-hoc data requests from the sales and marketing teams.

 

Day-to-day responsibilities include:

 

  • Assist with sales and marketing program analysis across multiple channels, analyzing results, and recommending improvements

  • Maintain and provide ad-hoc reports and analysis that drive actionable results

  • Tooling and Automation: Participate in the development and implementation of new reporting and BI tools and administer those tools going forwardDesign and analyze A/B tests to drive improvement through efficient experimentation

  • Reporting: Establish and manage reporting while driving data visualization and scalability. Provide input and materials for management and board reporting

  • Analysis: Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations
  • Undergraduate/ Graduate Degree in Business, Marketing, Mathematics, Statistics, or related field
  • 0-2 years in data analytics, business intelligence, or consulting
  • Expertise in data analysis and ability to distill actionable insight from large complex data sets
  • Knowledge of and comfort with relevant technologies specifically Salesforce and Marketo
  • SQL and Excel expertise; experience with programming languages such as Python or R a plus