Associate Product Marketing Manager at ZEFR
New York City, NY, US

Zefr is hiring! We are searching for a Product Marketing professional with a background in advertising technology to help drive the go-to-market strategy and packaging for our brand and agency solutions. A successful candidate should have experience working with product & sales channels to drive successful product adoption and growth in a fast-paced advertising or internet technology company. They must thrive with cross-functional teams and exhibit agile critical thinking and digital marketing know-how. They should also have some experience influencing stakeholders in a matrixed organization and will build support across functions for their initiatives.

Here's what you'll get to do:

  • Plan and execute new product launches interfacing with Product Management, Sales, Account Management, and Marketing teams.
  • Support the Sales and Account Management teams by producing and maintaining version control of product collateral within Sales Portal, including client presentations, data sheets, demos, battle cards, and more.
  • Drive key communications between the business and technology functions across national team.
  • Collaborate with UX, Product Management, Sales, Design, and Engineering to develop customer-obsessed product features and marketing strategies.
  • Gather and maintain competitive analysis and insights to educate internal stakeholders and help inform roadmapping, pricing, industry mapping, etc.
  • Join client meetings to evangelize solutions and products, and receive direct feedback on positioning, features and perceived value

 

Here's what we're looking for:

  • Bachelor's degree or equivalent experience
  • 1+ years of experience in advertising or online marketing, and knowledge of advertising client objectives
  • Experience working closely with sales teams both to deliver information and to gather feedback
  • Excellent oral and written communication skills and relentlessly high standards
  • Experience in B2B marketing, driving product launches, and sales enablement
  • Exceptionally responsive with the ability to quickly prioritize tasks and complete each promptly in order of urgency
  • Additional advanced degree preferred
  • Experience with advertising technology services
  • Prior experience working in video technology or video advertising preferred