Social Media Manager at The Pill Club
San Carlos, CA, US
Join a team of passionate consumer marketers at a rapidly growing healthcare startup that is committed to empowering women with personalized health care. Pill Club is the first company to have a birth control pharmacy service in all 50 states. Our business has grown tremendously over the past year, and our expansion continues as we become the definitive leader in this space.
 
As a Social Media Manager, you will define Pill Club’s social media strategy and lead execution across all channels, generating awareness among consumers and fostering a community. You will engage with Pill Club consumers through timely, dynamic, interactive, and engaging social content. As a key ambassador for the voice of the brand, you will leverage insights and collaborate with internal creative and content teams on strategies that elevate our brand across social platforms.

Responsibilities:

    • Define and scale Pill Club's social media strategy in alignment with our brand marketing objectives.
    • Be the steward of the Pill Club community across our online properties. Monitor social channels for key issues and post timely key consumer updates.
    • Represent Pill Club as the voice of our brand, ensuring a consistent tone in line with our core values.
    • Own the social media content calendar, working cross-functionally with the Creative, Content and Growth Marketing teams.
    • Collaborate with creative and content teams to ideate original content that resonates with our audience and stands out in our competitive industry.
    • Understand the journey of Pill Club members to access birth control.
    • Leverage data-driven analytics to track KPIs, generate novel insights, and test & iterate rapidly to evolve our social strategy.
    • Be a social media expert, staying up to date on social trends and tools, and providing recommendations on social executions for marketing campaigns.

Requirements:

    • Proven track record of growing a brand’s presence as a Social Media Strategist or Social Media Manager.
    • Up-to-date and hands-on experience with social media channels to generate brand awareness and grow a social community.
    • Ideally have experience in direct-to-consumer or e-commerce marketing.
    • Strong written and verbal communication skills.
    • Bachelors degree in Marketing or relevant field.
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.