Senior Manager, Customer Marketing at LeanData
Sunnyvale, CA, US
We are looking for a Senior Manager of Customer Marketing with a passion for building relationships with our customers. The Senior Manager of Customer Marketing will be responsible for creating a strategic “voice of the customer” business plan. This role will profile customers stories that showcase and promote ROI of their revenue operations success across sales, marketing and customer operations. This position reports directly to the CMO and will work in partnership aligning key business objectives and strategies with the Chief Customer Officer. 

This role will oversee building and developing strategic customer advocacy relationships and multi-channel content in support of new business and customer retention, adoption, and growth. As the Senior Manager of Customer Marketing, you will drive and execute the strategy to build relationships and bring to life customer stories that showcase strategic business outcomes. 

LeanData is a fast-growing, high-energy company. The Senior Manager of Customer Marketing needs to thrive in a fast-paced and constantly changing environment. Someone who is accountable to his/her performance and results, and is committed to delivering the best will excel. The ideal candidate for this position will be self-motivated, always looking for ways to take their programs to the next level, is willing to think outside the box, is a strong team player who takes great pride in the quality, precision, and measurable results of his/her work. 

Key Objectives: 

● Expansion of our customer advocate community including development of highly engaged, mutually-beneficial reference relationships 
● Strategic focus on engaging senior customer executives in mutually beneficial market activity and speaking opportunities 
● Consistent development of high-quality customer assets, stories and sales tools including case studies and videos that effectively support sales and marketing objectives 
● Work with Product Marketing, Corporate Communications, Content Marketing, and Demand Generation to plan, prioritize, and successfully engage customers in marketing campaigns and events 
● Development of highly productive working relationships with sales, marketing, and customer success 
● Partner with internal stakeholders to evangelize business objective of “Making every Customer an OpsStar” 
● Work directly with the Director of OpsStars Community and Events to continue to build on the OpsStars brand and programs through customer speakers, content contributions, and OpsStars customers program events. 

Responsibilities: 

● Evangelize Customer Marketing to customers and internal stakeholders 
● Grow and nurture the pool of advocate customers including: identifying and on-boarding new advocates, C-level customer engagement, long-term relationship development, 
● Interview customers to learn their stories and interests and then successfully match them to marketing opportunities and assets to be created 
● Manage creation of customer assets and evidence to support the sales cycle including: case studies, videos, web content, slides, data about customers, quotes and other sales tools 
● Work closely with Product Marketing, Corporate Communications, and Demand Generation to plan, prioritize customers participating in campaigns, speaking opportunities, press releases, media and analyst interviews 
● Manage customer experience and communications through content and campaign development 

Required Skills / Experience: 

● Bachelor’s degree, with emphasis in business, marketing, or related field 
● 5+ years of related customer-facing marketing experience 
● 5+ years of overall experience in marketing, management consulting or business strategy role 
● Successful experience working with customers, including senior executives to engage them in marketing and speaking opportunities, work with them to develop content, handle them onsite at events and interview them for asset development 
● Marketing background with successful track record supporting marketing campaigns and delivering marketing assets including case studies, videos and sales tools 
● Experience in developing and executing advocacy programs including User Groups, and Advisory Boards. 
● Experience influencing and communicating with all levels within an organization including senior executives 
● Strong writing and editing skills 
● Experience translating technical information into meaningful business benefits and impact 
● Strong program management skills with a focus on delivering results 
● Excellent writing and communication skills 
● Strong cross-functional stakeholder communications and engagement 
● Flexible, can-do attitude, with the ability to thrive in a highly dynamic environment 
● Marketo experience a plus =
● Location: Sunnyvale headquarters 

About LeanData 

LeanData provides the leading Revenue Ops platform to manage all go-to-market motions to increase speed to revenue, improve the buyer experience, and better align sales and marketing ROI. 

As the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions, LeanData stands at the center of your CRM connecting data to the right people, so businesses can accelerate time to revenue and drive growth. Now we're continuing on our promise to relentlessly innovate by creating the Revenue Ops platform where teams can plan, execute, and analyze their ever-changing go-to-market motions with a single, centrally-managed platform that's agile, transparent, and comprehensive. The LeanData Revenue Ops platform also integrates with leading Marketing and Sales applications to further streamline best-in-class go-to-market execution for companies of all sizes. 

LeanData helps many of the world's fastest-growing enterprises, including Glassdoor, Marketo Adobe, and more, to automate, simplify and accelerate revenue for their go-to-market motions. For more information, visit www.leandatainc.com. 

LeanData is an Equal Opportunity Employer.