Performance Media Activation Manager at Zwift
London, GB

Who we are:

We are the fitness company born from gaming. Zwift is a digital destination for fitness enthusiasts that’s redefining indoor exercise. We took the boring indoor routine and game-ified it, by developing an at-home training experience that connects cyclists and runners with each other around the world. We’re on a mission to make more people, more active, more often. Launched from the sunny beaches of Long Beach, CA with offices around the world, the Zwift community is active in 195 countries (yup - more countries than the United Nations) and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve… wanna join?

Who we're looking for:

We are looking for a highly motivated, hands-on Performance Manager to join us in our team in London. The perfect candidate is a passionate hands-on expert of all things Paid Search & Paid Social. With a passion for driving results, coupled with strong analytical skills & an ambition to win. This role reports to the Senior Performance Manager and will focus on the execution of digital performance media plans.

What you'll do:

Plan and run the daily Paid Search and Paid Social activity within Zwift and across multiple regions:

Channel Management

  • Run the daily optimisation of Subscription acquisition and eCommerce campaigns across PCC and paid social. This includes an active role in planning and overseeing the in-housing operations from a partner agency
  • Planning and improving account structures in order to maximise performance; Continually optimising campaigns
  • Implement data-driven strategies
  • Create and analyse tests on adverts and landing pages
  • Maintain and develop performance dashboards which will help drive marketing efficiency and cascade digital learning within Zwift

KPI & Dashboards

  • Responsible for in-depth reporting that will be shared across teams within the company
  • Querying, tracking, and analyzing key performance metrics and communicating insights internally and externally regularly.

Collaboration

  • Partner closely with cross-functional teams to drive best practices and ensure assets are delivered to brief and on time
  • Understanding the interconnections of mid funnel activity with the rest of Zwift’s marketing initiatives
  • Partnering with Social Media team to drive Paid Media best practice
  • Being Zwift’s ambassador for programmatic display through clear, concise communication and deep understanding of the industry.
  • Close collaboration with Content, Design, Dev and Product teams to ensure continued partnership success.
  • Collaborating internally with marketing, analytics, and operations teams to ensure strategy, measurement, and reporting requirements are met

What we're looking for:

  • 3+ years hands-on experience directly running PPC (incl. PLA) and paid social (Facebook, Instagram, Twitter etc.) campaigns.
  • Proven track record of producing outstanding growth from your accounts, either agency or client side.
  • A proven track record of building, scaling and optimising paid media campaigns to deliver qualified traffic, leads and/or sales
  • Phenomenal attention to detail. You love to get right into the weeds and figure out what’s making your campaigns tick.
  • Outstanding quantitative analysis skills.
  • Expert knowledge of Google Analytics and Google Ads. GA 360 knowledge is a big plus.
  • Adaptable and fast learner, able to thrive in a fast-paced environment.
  • Ability to handle the pressure of meeting tough goals and tight deadlines.
  • Experience in fast-moving, dynamic environments with changing priorities and aggressive deadlines.
  • Experience working in a global start-up environment is a big plus.
  • Knowledge of third party tagging systems
  • Working knowledge of Google GTM, Search Console and Data Studio is a must
  • Working knowledge of paid search bid management tools and technologies e.g. Adwords, Marin, Kenshoo, etc. is preferred
  • Experience with multi-lingual accounts is preferred
  • eCommerce experience preferred
  • Working knowledge of a scripting language strongly preferred but not essential
  • Fluent English skills required, additional European languages (in particular French or German) are a plus.

Top 5 reasons we think you’ll love it here:

  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of talented individuals who love what we do
  • Competitive Benefits (including Medical, Dental, and Vision), including an employee bike program
  • Amazing office location in downtown Long Beach with killer views
  • Did we mention that we ride bikes and run at work?

If you are excited about this role, we strongly encourage you to include a cover letter. We receive a lot of applications, but a well thought out letter introducing us to your skills and personality will stand out among the rest.