Product Marketing Manager - AI/ML Enterprise SaaS at People.ai
San Francisco, CA, US
Accenture has recently stated that “the impact of AI technologies on business is projected to increase labor productivity by up to 40% and enable people to make more efficient use of their time.“ A specific area that will have the largest impact is leveraging AI for greater revenue intelligence.
 
People.ai built and leads the emerging Revenue Intelligence market with our Revenue Intelligence System that empowers sales, marketing, and customer success teams to unlock full selling capacity. Companies like New Relic, Tanium, Lyft, Okta, and Mulesoft use People.ai to automate the capture of all contact and customer activity data, dynamically update their CRM and provide actionable intelligence across your management tools.
 
 
 
As Product Marketing Manager, you will help define our product vision and our key positioning. You will assess the market and competitive landscape to develop our strategic initiatives and provide critical recommendations to the executive leadership team. You’ll need to have intimate knowledge of the product, ability to build consensus across the company, understand business models and operational excellence as well as have a keen focus on customers.

Responsibilities

    • Develop and manage the content marketing strategy, including the go-to-market plan, working with all departments to execute
    • Evangelize product positioning and messaging that differentiates People.ai 
    • Will be responsible for partnering with product, sales and marketing leadership to define and execute on AI strategies and adoption of our product portfolio
    • Own company brand and drive awareness through online, social media and product investments
    • Build and validate value propositions, messaging, and guidance for the field, partners, press, and analysts
    • Market intelligence: Be the expert on our customers, understand their requirements before they do – and get those requirements into the product; be the expert on our competition and how to crush them
    • Product launch:  Plan and communicate the launch of new releases and manage the cross-functional implementation of the plan
    • Product Advocacy:  Model and manage the consistency of the product brand attributes and promise across multiple campaigns, across multi fiscal years
    • Drive demand generation, define qualifying target customer, pipeline health and regular reviews with broader sales organization
    • Drive field and partner readiness to ensure roadmap, value proposition, positioning & messaging is effectively communicated
    • Support sales calls through demos, articulating product value and support deal closure
    • Oversee event strategy including the company's overall presence, speaking, exhibiting opportunities, content and messaging
    • Analyst and press relations: Briefing industry analysts, delivering interviews, presentations and engagement with media outlets for placement coverage
    • Manage community engagement through industry standard outlets and media
    • Business planning and execution through SKU planning, pricing, channel, packaging and distribution
    • Content strategy and delivery of core content:  Presentations, demos, videos, white papers, case studies, blog posts and contribute to broader communications needs
    • Support content for website and branding into our online presence
    • Drive social media with content and relevant industry news.  Grow ecosystem relationships

Requirement

    • Bachelor’s in technology, engineering, business or marketing
    • Understand the economics, dynamics and intricacies of the cloud ecosystem, and the impact of potential inorganic activity on existing People.ai investments
    • Ability to recognize future opportunities, assess future market dynamics and define investment strategies and/or business models to exploit market opportunities
    • Experience in enterprise product marketing, ideally in the sales and marketing technology space
    • Excellent and creative written and oral communication skills; outstanding presentation skills.
    • Has built deep, productive relationships with senior decision makers or executives at key partner companies in established and emerging markets.
Founded in 2016 and based in San Francisco, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including Andreessen Horowitz and Lightspeed Venture Partners.