Content & Editorial Lead at Kapwing
San Francisco, CA, US
Kapwing empowers digital storytellers and entertainers.  It’s an online image and video platform that helps creators make and share media from the browser. We’re helping modern creators express themselves, tell bite-sized stories, and design in the “4th dimension” (content with a timeline).
We’re also a seed-stage startup founded by two X-Googlers/Harvard/Stanford and backed by Kleiner Perkins and other top VCs. We raised $1.7m in July 2018 and have grown 5x in size (usage, MRR) since then. We’re growing our team (right now, 7 FTE) before raising our Series A this spring. Read more about Kapwing in TechCrunch.
We’re looking for a prolific content creator with experience leading teams to manage Kapwing’s content engine and help us make more fun, useful, cool stuff for and about our community of creators.
This position is a full-time role reporting to the CEO at the Kapwing HQ in San Francisco.


    • Own the content calendar for the Kapwing Resources library and YouTube channel
    • Partner with the CEO to develop content strategy and lead new SEO and content initiatives
    • Set editorial standards and process for published content
    • Hire and manage a team of content creators
    • Edit and solicit guest contributions for the Kapwing Resources library
    • Write articles and produce videos that help social media creators, artists, digital marketers, students, meme makers, journalists, and other modern image/video creators
    • Capitalize on popular trends and brainstorm wacky ideas to attract PR and attention from creators
    • Establish best practices, culture, and process for a scrappy content team

Requirements and Qualifications

    • Passion for creating content: May have run a successful blog, podcast, YouTube channel, or newsletter or grown an audience in the past
    • Experienced writer: Published work in several different digital and/or print publications
    • --> (Preferred)Background in journalism or humanities
    • Highly independent and prolific: Can brainstorm and execute on content ideas without oversight or management. Has a lot of creative vision and scrappy execution skills.
    • Interest in technology, social media, and creative professionals
    • Experience with SEO and/or bottoms-up SaaS startups
    • Experiencing leading teams, hiring, and managing people is a plus
    • Community Builder: Skilled networker who builds personal relationships with partners, customers, and advocates
    • Comfortable with advocating for/evangelizing Kapwing
    • Results-oriented: Strategic, focused on outcomes. Experimental.
    • No ego: There’s a lot we wish we could do but don’t have time for. Must have the ability to put the product’s needs first, invite criticism, and embrace failure
Our culture
We’re an engineering-heavy team, all interested in learning the latest web technologies and applying them to video, photography, and social media content. Founded by two product managers, Kapwing has a strong design and UX orientation when building new products.
Team Kapwing is scrappy and creative, and we love launching random things for fun (check out Cartoonify!). Everyone does a bit of everything, from operations to supporting our customers. We love the creators who use our product and embrace pop culture, design, music, and media trends. We order lunch together, play card games (Coup) every day, go on spontaneous offsites, and do a regular happy hour on Fridays.
Also, Kapwing pays full-time salaries and offers health benefits. We value diversity across all dimensions and keep reasonable hours. Kapwing is based full-time in San Francisco.
Our hiring process
We don’t believe in whiteboarding algorithmic questions. Our interview process is a short, behavioral interview about your engineering experiences, and then we typically like to set up a small project that we will complete in tandem. Once the project is complete, we’ll review it together and schedule an onsite interview to talk about architecture and technical design. Based on feedback from your project and onsite, we'll make a hiring decision.
Julia Enthoven and Eric Lu previously worked together as product managers on the Image Search team at Google. The company was founded in 2017, and bootstrapped to over $100k ARR before raising money mostly through Product Hunt launches, a popular blog on entrepreneurship, and SEO.