Head of Community for Pixabay (DE) at Canva
Germany
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.
 
Canva recently announced the acquisition of one of the world’s biggest free stock content sites - Pixabay. Pixabay contains more than 1 million free images and videos provided by our talented and generous global community. To take Pixabay to the next level, we are looking for someone to pioneer community initiatives to grow and engage our passionate community of photographers, videographers and illustrators.
 
That’s where you come in.
 
We’re looking for a go-getting Head of Community based in Germany that has a background in photography or videography. You’ll drive strategy and research, continuously track and measure community and social media engagement data to better optimize your strategy. You are a risk taker, embrace experimenting with new ideas, thrive in ambiguity and love big challenges. You’ll have a fountain of knowledge when it comes to community management, social platforms, social and cultural trends, analytics and engagement metrics, tools and social insights.

You are...

  • photography nerd: you’ve worked as a photographer or in the photography, videography or the design industry and can identify with the audience, that’s why you’re great at engaging with the community and keeping them excited about community initiatives and future plans ahead.
  • marketing expert: you’ve used social media as a marketing tool, whether managing a brand or fostering community engagement; you hone a professional marketing/social/community background and have 3+ years relevant experience.
  • social media wizard: you’ve had experience crafting content for social platforms such as Facebook, Twitter, Instagram and forums.
  • thoughtful problem solver: whether out in the community or in a team meeting, you enjoy the challenge of solving problems that oftentimes have no obvious solution. You are adept at learning from the wins and failures, roll with the punches when things don’t go according to plan and can map out next steps and solutions to achieve your goal.
  • strong communicator: You are drawn to the unique two-way conversations social media encourages and know how it can be leveraged to create raving fans. You thrive in a cross-functional team across different time zones and you can understand and communicate the ‘why’ of your strategies and how it maps to wider business goals. You’ll also have impeccable written and verbal English communication skills. Fluency in German is highly regarded.

You will...

  • Build a comprehensive community program and social strategy that supports the wider business vision.
  • Produce engaging community content and social media campaigns on different platforms (e.g. social networks, blog, email etc).
  • Work with the social support specialist to define a tone of voice and processes for community communication guidelines.
  • Be the voice and face of the community, with the potential to organise and host community events (e.g. photo walks).Champion the community internally and help contribute ideas to the product roadmap to support community strategy and wider team goals.
  • Track and measure engagement data to continuously optimize the overall community and social media strategy and gauge the health of social programs.
  • Support other community tasks as needed.