Product Marketing Manager at data.world
Austin, TX, US

The data.world team is looking for a technical Product Marketing Manager to help us scale go-to-market initiatives.

We know you’ll do great things here.

You’ll be focused on bringing new capabilities, benefits, and thought leadership to life. You’re insatiably curious about our customers and use everything you learn to tailor our messaging to their needs. For this role, you’ll develop and create the content that helps go-to-market execution, thought leadership, speeding up the buying cycle, and user adoption.

Product marketing can be a lot of things, and responsibilities tend to evolve with the product, market, and current strategic needs. Right now, we’re in a rapid growth stage that relies on a lot of fast content creation, from internal enablement to external collateral and beyond. So, you must love writing and be comfortable doing a lot of it. 

You’re a good fit for our team if you actively seek out and explain a product or capability’s value, not just how it works. You’re not afraid to make recommendations to your readers. You don’t shy away from asking the tough questions of internal partners either, like, “What problem does this solve?”, “Have we considered the opportunity costs of doing this?”, and “What impact do we hope this will have when it gets deployed?” You always think about the goal and how to measure success when taking on a new project. 

We’re still in startup mode at data.world, and nearly everything we do is cross-functional. You know the realities of working at a high-growth startup, and this exhilarates you more than intimidates you. You will be part of the Marketing team, reporting to the Head of Product Marketing. You’ll partner with Product leads and a diverse group of people on other teams to successfully bring core capabilities to market.

You should already be comfortable with standard messaging and customer journey frameworks. Your content will engage key buyer and user personas with the right message for each stage. You’ll know what’s important to them and how they prefer to communicate. 

You should be skilled at writing clearly about complicated things.You don’t use jargon, cliches, or filler. Right now, you’re thinking about ways to make this job description better. It’s something you can’t turn off.

Our Product Marketing Manager must work in the Austin office—unfortunately the remote thing won't work for us at this point.

** IF INTERESTED, PLEASE ATTACH WRITING SAMPLES WITHIN YOUR APPLICATION FOR OUR REVIEW **

 

At data.world, you will:

  • Support go-to-market tactics for current and future capabilities. Research and write effective short- and long-form content such as product copy, landing pages, sales materials, blogs, emails, and social posts.
  • Bring core product positioning and messaging to life. Help shine the spotlight on our customers’ success through case studies and use cases, identifying PR opportunities when you see them.
  • Know your audience. Ensure messaging that resonates with our customers and prospects to help drive sales goals. Learn, stick to, and develop the voice of data.world.
  • Help data.world stand out from the crowd. Develop a deep knowledge and understanding of the market, target audiences, and competition. Collect market, business, and trend data on competitors and complementary markets. 
  • Consume and distill key insights from the latest analyst research—and translate learnings into solid content that moves customers and buyers forward.
  • Make us even better. Measure the effectiveness of the messaging in targeted market segments and define required course corrections. Generate and pitch ideas.
  • Work closely with Demand Gen to execute, measure and optimize demand generation programs as part of the go-to-market process.

We’d love to see:

  • Bachelor’s degree in Marketing or related field (although we’ve met fantastic Product Marketers from all sorts of backgrounds, and as a data-oriented platform, data-oriented backgrounds might help you get ramped up faster too)
  • Minimum 3 years in Product Marketing, Product Management, or similar hands-on, customer-centric roles
  • An exceptional portfolio of previous work or relevant writing samples
  • Deep familiarity with foundational product marketing skills for messaging, lifecycle mapping, and persona development
  • Talented “translator” of technical or other complex subject matter / concepts and capabilities into business benefits
  • Pragmatic and detail-oriented
  • Exceptional communication, prioritization, and time-management skills
  • An appetite to try new things - you’re curious and excited to improve your process, and always looking to learn
  • You ask questions and don't shy away from challenges

 

Big pluses include:

  • Experience in a SaaS environment
  • Experience with B to B marketing
  • Experience in the data field

 

Perks and benefits:

  • The usual suspects: market compensation with a generous bonus structure, health/dental/vision insurance
  • Not so usual suspects: education credits, charitable donation matching to the organization of your choice, and event ticket giveaways
  • Catered lunch 4x per week, all the snacks, coffee, Yerba Mate, and beer you can handle
  • Regularly scheduled team events including game nights, rock climbing, and cocktail competitions
  • A flexible work environment with an understanding that employees are people with lives outside of the office
  • A tight-knit team of startup veterans with integrity, passion, and curiosity for days

 

If you have the exceptional combination of skills and qualities that we are looking for, then we’re excited to meet you!

** IF INTERESTED, PLEASE ATTACH WRITING SAMPLES WITHIN YOUR APPLICATION FOR OUR REVIEW **

Note: We encourage people from underrepresented groups to apply. We are the world’s largest collaborative data community and we very much believe that our people need to represent the very diverse nature of the community we are serving and customer base we are winning. We believe that diversity leads to the most creative discussions, ideas, and outcomes.