Marketing Automation Manager - AI/ML Enterprise SaaS at People.ai
San Francisco, CA, US
People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including salesmarketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.
 
 
In this role the Marketing Automation Manager will build, execute, and report on customer and prospect-facing email marketing communications covering a portfolio consisting of demand generation, events, product updates, customer surveys, and nurture programs. The Marketing Automation Manager will leverage automation programs in order to scalably generate original demand (pre-marketing-qualified-leads), prevent waste from leads that fall out of various demand waterfall stages (recycled and reconstituted nurturing), as well as manage the company’s integrated marketing communications. While also being the point person for all corporate customer and prospect email communications, he or she will work with the demand generation teams (both digital and field) to help achieve aggressive business growth targets, work across multiple campaigns, and will be responsible for contributing to aggressive quarterly acquisition goals for the demand team.
 

Responsibilities

    • Design, assemble, and execute nurture flows using marketing automation (MA) programs for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state.
    • Create emails, landing pages, forms, and reports within MA to support lead nurturing programs, including templates for use by others within the marketing function.
    • Develop and maintain nurture reporting methodology, reports, and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance.
    • Coordinate efforts of designers, copywriters, MAP specialists, and others to develop and build nurture flows.
    • Work closely with the sales and sales development teams to ensure timely follow up on qualified leads as well as nurtured leads that re-enter an active demand state.
    • Partner with the product team to conduct ongoing PMF (product-market fit) surveys. 
    • Partner with product marketing and customer success teams to produce a regular cadence of customer communication around product updates and announcements. 
    • Assist in the development of tools, processes, and frameworks to further best practices and deliver cutting edge email marketing programs across the organization. 

Requirements

    • Proven track record of having successfully built and executed an email marketing automation strategy, led nurture programs, as well as having served as a point person for a company’s email marketing communications. 
    • Understands the fundamentals of the marketing funnel from Top to Bottom, and activities to move prospects through to close.
    • Strong creative and technical writing skills as well as attention to detail (typos, broken links, spelling errors, etc.). Able to deliver high-quality content and creative at scale without errors. 
    • Strong understanding of marketing automation (Marketo), Salesforce, HTML/CSS, and other email industry software and tools.
    • Experience running A / B testing campaigns and tactics, as well as a deep understanding of international and industry laws and regulations such as GDPR and the CAN-SPAM Act. 
Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.