Content Marketing Manager at The Pill Club
San Mateo, CA, US
Join a team of passionate consumer marketers at a rapidly growing healthcare startup that is committed to empowering women with personalized health care. Pill Club is the first company to have a birth control pharmacy service in all 50 states. Our business has grown tremendously over the past year, and our expansion continues as we become the definitive leader in this space.
 
We are looking for a Content Marketing Manager to support the Marketing and Growth team by executing a data-driven content marketing strategy to improve website performance, content engagement, SEO visibility, and conversion funnel optimization. Our ideal candidate is both creative and analytical. You are a natural problem solver with a passion for driving toward key metrics and uncovering new opportunities to maximize inbound traffic and engagement.
This role requires expertise in content marketing metrics and optimization, collaboration with internal and external content creators, and the ability to create and tailor content yourself. You’ll bring a mix of creativity, collaboration, execution discipline, and accountability to results.

Responsibilities:

    • Own Pill Club’s content strategy and optimization roadmap with the goals of driving awareness, engagement, and business growth.
    • Make Pill Club the trusted destination for women’s healthcare and sexual well-being.
    • Partner with social marketing and PR team on content calendar.  
    • Collaborate with the broader marketing team to drive content strategy in other channels: email, paid acquisition, etc.Lead content creation across formats and tailored for a variety of platforms, including social media, Pill Club blog, YouTube, website, and email channels.
    • Develop an in-depth knowledge of Pill Club’s patient journey; work with healthcare experts and internal teams to ideate on content strategy that helps our patients in their journey.
    • Collaborate with SEO partners to uncover traffic expansion opportunities and partner with creative, product, and engineering teams to implement SEO recommendations.
    • Develop and maintain ongoing website and content performance dashboards.
    • Manage the implementation of content management system, blog, and forum platforms.

Requirements:

    • Proven track record of leading content strategy and execution, and growing a brand’s traffic and engagement across platforms.
    • Experience leading content marketing at e-commerce, fashion, subscription commerce brands a plus!
    • Direct and recent experience working with digital marketing platforms (Facebook, Google AdWords, Pinterest, etc.) in addition to wordpress, google analytics, and social channels.
    • Strong verbal and writing skills. You have the innate ability to present information and ideas logically and clearly.  
    • Comfortable working in a variety of content formats.Creative. You collaborate well with design teams and get excited about trying new ideas.
    • Experience with content creation and editing tools (e.g. Adobe Creative Cloud) a plus.
    • Data-driven. You love to dig into the data to understand trends, generate hypotheses, and scale successful findings.
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.