Marketing Manager (B2B Content Marketing) at Canva
Beijing, CN
We are now seeking a multi-talented, customer-centered, data-driven, deadline-oriented content marketing manager(B2B) assisting to drive product awareness, adoption and education in China, as well as providing marketing insights supporting the offerings optimization.

Responsibilities:

  • Collaborate with internal and external partners to produce content and educational materials that builds awareness of Canva capabilities and accelerates the sales process in China
  • Work with sales/product team to align product value proposition and unique selling points to develop appealing marketing content tools, including but not limited to pitch decks, flyers, videos, Whitepaper, landing pages, etc.;
  • Use customer marketing to develop value: you will directly benefits sales and marketing team by increasing customer advocacy (including referrals, testimonials, reference, etc.)
  • Accountable for marketing campaigns’ content generation
  • Conduct audience research to define target personas

Requirements

  • Excellent oral and written communication skills in both Chinese and English
  • 5 years+ relevant work experience in B2B, high-tech products/services marketing
  • Relentlessly high standards and an eagle eye for detail