Product Manager, Growth & Referrals at Canva
Sydney, AU
The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products that get us there.
 
Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we are delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, roadmapping, and prioritisation as our product grows. 
 
It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations. Every day is a different challenge—one day you might be in a room full of product designers preparing research and UX flows, the next you’ll be leading go-to-market efforts in collaboration with founders and other teams.
 
About the Activation & Engagement team
 
Activation and Engagement is the group at Canva who strives to ensure everyone in the world loves Canva. Referrals team are on a mission to establish the brand new acquisition channel to drive more users to Canva through incentivised referrals. We are rolling out our MVP for this new growth lever and need your help to evolve referrals and impact our ambitious MAU goals across all platforms and all markets. 
 
About you
 
You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative  fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make decisions and own them to accelerate the flywheel and take Canva to new heights. 

Goals of this role

  • Develop our brand new acquisition channel beyond MVP
  • Create a roadmap to impact user and revenue growth 
  • Develop and high performing team to achieve team goals
  • Evangelise growth at Canva and expand impact into retention and engagement

You'll love this job if

  • You have 3 – 7 years of experience in a growth focussed product management role;  for a consumer facing SaaS product, related online software product or digital product.
  • You are a marketer at heart – You can demonstrate an understanding of the importance of growth, activation, and retention with respect to the platform and how that translates into user growth
  • You feel at home when using data to make decisions—whether that’s analytics, user research, survey feedback, or in-person user testing. When presented with competing imperatives and a mountain of data, you can identify and organize clear, concise actions, arriving at appealing and practical solutions to problems.
  • You can own and drive products from idea to delivery 
  • You manage cross-functional teams and backlogs like a pro
  • You can take products beyond MVP and define a clear product vision
  • You move ideas from the chaos of brainstorming and mock-ups to the clarity of execution and data impact