Product Marketing Manager at SendBird
San Mateo, CA, US

SendBird is looking for a self-starting, hardworking, and passionate Product Marketing Manager to join our growing Product Marketing Team! The ideal candidate must be able to generate customer insights that inform SendBird’s product strategy, lead go-to-market for our suite of products and create and execute campaigns that drive product growth. You will collaborate with every individual on the marketing team, identify the top priority items and get in the trenches with a globally distributed team across: field marketing, demand generation, design, and marketing operations. 

 

WHAT YOU WILL DO

 

  • Become an internal expert on current and next generation SendBird product and how we position them externally and internally to our sales teams
  • Contribute to and help develop product positioning and messaging to our customer segments and verticals
  • Own announcements of new features to SendBird customers and prospects
  • Own and execute sales enablement deliverables such as pitch decks, customer testimonials, competitive intel, trainings and more
  • Integrate with sales teams to understand our sales process and our customers
  • Work directly with the marketing team to design and implement integrated marketing campaigns across owned, paid, and earned media channels. Strategize why, when, and how each channel should be used
  • Work directly with the product team to influence the product roadmaps based on market demand, competitor intelligence ,and customer feedback

WHO YOU ARE

 

  • 7+ years of relevant experience that can span marketing, product marketing, product management, operational roles or strategy consulting
  • At least 4 – 5 years of product marketing or go-to-marketing experience at SaaS, infrastructure, or platform companies targeting mid-market or enterprise-grade customers, preferably in a high growth environment

EXPERIENCE AND SKILLS

 

  • Deep understanding of the SaaS buyer journey and personas (especially at mid-sized and larger companies)
  • Bachelor’s degree in Computer Science, MBA from atop tier school, or related experience
  • Domain expertise in messaging, SaaS, API technologies
  • Understanding the persona/mindset of CTOs, VP Engineering, Product Managers and their key priorities
  • Analytical mindset to create, test, and refine hypothesis
  • Ability to synthesize insights and complex ideas into simple, succinct narratives
  • Experience working on product marketing throughout a product’s lifecycle experience in B2B marketing and working closely with sales teams is preferred
  • Love for storytelling and architecting multi-pronged customer journeys

ADDITIONAL BENEFITS

 

  • Pick your new laptop!
  • 4 weeks paid time off!
  • 99.99% paid Benefits
  • 12 US paid Holidays
  • Fun working environment 
  • Flexible work schedule
  • Opportunity to work for one the hottest startups on the planet!

ABOUT SENDBIRD 

 

SendBird is the world's leading chat & messaging platform as a service. Our mission is to digitize human interactions for businesses. Our platform delivers billions of messages per month to help people connect through the products and apps they love.

 

We’re a Y Combinator alumnus (W16) and have raised over $120M from leading investors including ICONIQ Capital, Tiger Global Management, Shasta Ventures, August Capital, and FundersClub. We are headquartered in San Mateo, CA (40+ employees) with an Asia-Pacific office in Seoul (50+ employees).