Director of Yield Optimization at ZEFR
Marina del Rey, CA, US

ZEFR is hiring! We’re seeking a Director of Yield Optimization to join our team! This person will be the human center of excellence and understanding for all things relating to ZEFR’s inventory, campaign management and sales trends.  You are a critical thinker who understands the vastness of the digital landscape, but also the nuances of Zefr’s business.  You can see the forest through the trees but understand all the trees at the same time.  You are organized, detail-oriented, comfortable with numbers, charts and trends, and are comfortable speaking to sales, marketing and product.

Here’s what you’ll get to do:

  • Report to the EVP of Ad Operations to help him understand the trends, inefficiencies and optimization opportunities for our current business.
  • Analyze trends with the sales process and the campaign management cycle to increase revenue, improve sell through and maximize margin.
  • Work with the Ad Operations team to better understand campaign dynamics, provide insights and analytics that can be used for insights and optimizations.
  • Collaborate with the Inventory and product teams to improve our contextual inventory product offering.
  • Work with the Sales Operations team to build out data visualizations that our executive teams can use to understand current landscape.
  • Generally, be the person who helps find the answers to all the high-level questions.  Examples include:
    • What is the sales team selling most of this quarter?
    • Why are they not selling X?
    • What is the common thread of success in all our campaigns?”
    • What is % of inventory that goes to campaigns with Nielsen-specific KPIs

Here’s what we’re looking for:

  • At least 3 years of experience in the digital space working in data analytics, yield optimizations or a similar field.
  • Experience working with data visualization or BI platforms such as DOMO or Sisense
  • Strong excel skills a must, some SQL ability a plus.
  • A curious mind with a penchant for solving problems and answering questions.
  • Someone who can work well with others and is comfortable collaborating with multiple departments.