Lead Lifecycle Marketing Manager at Lattice
San Francisco, CA, US
About the Role
 
You’re a geek at heart who is also passionate about marketing.
 
You’ve lived and breathed the “doing” of marketing for at least 2 years and are ready to take your career to the next level where you get to build your own lead gen engine. You get excited about all things lead lifecycle, whether it’s building innovative integrated marketing campaigns that orchestrate all the channels (email, direct mail, social, outdoor & digital ads), revamping lead scoring to ensure only the best leads go to the sales team, building and owning our nurture tracks to all of our known leads and working with marketing ops to streamline list-loading and our Autopilot/Marketo -> Salesforce sync, you’re ready for all the challenges of a startup marketing role.
 
You’re proactive, hungry, and find areas in our lead funnel that could use improvement, and work cross-functionally to make them better! You know that the sales team is your customer and work hard to make sure your campaigns are generating the right types of leads they’re looking for!
 
What you'll do 
 
You’ll work with the Head of Demand Generation as well as partner with growth, enterprise marketing, content, events, the SDR team, product marketing, and customer marketing to run Lattice's mid-funnel campaigns that drive marketing pipeline. You’ll own lead lifecycle programs with the goal of converting known prospects to MQLs, MQLs to Meetings, Meetings to Opps and Opps to customers! You’ll work closely with marketing ops to understand the impact of our marketing programs and help make decisions on where we should invest our resources next. You’ll have the support of a world-class executive team as well as be able to work with a group of A+ marketers.

Responsibilities

    • Manage all nurture campaigns in our marketing automation tool, Autopilot (soon to be Marketo), and ensure that prospects are nurtured throughout the entire funnel. You’ll own the buildout all nurture streams including segmentation, cadences and be the “traffic cop” for our leads
    • Own our direct mail program all-up. You know that high-value prospects are hard to get a hold of, so you get excited about coming up with new and innovative ways to get a hold of them, including direct mail campaigns.
    • Play a critical role in Lattice’s pipeline growth. Partner with growth to make sure we’re targeting the right leads at the top of the funnel, then it’ll be your job to make sure we’re sending messaging to these prospects that get them to engage and take the next step in the lead lifecycle. This is a team effort - you’ll work cross-functionally with various stakeholders on the marketing, SDR, and sales teams to get this done!
    • Help support strategic initiatives like product launches, tradeshows, customer marketing, and “big rock” content by contributing to our promotional and follow-up strategy around each!

Qualifications

    • 2+ years working in a demand gen, marketing automation, or marketing operations function at a B2B SaaS company 
    • Adept in marketing automation operations. You should be an expert in segmentation & wiring up campaigns in a tool like Marketo / Oracle Eloqua / Autopilot. You understand how lead scoring works and are excited to help take our internal model to the next level!
    • Good knowledge of how B2B SaaS growth marketing works: How to find the right leads, how to convert those leads, what good nurturing looks like, the importance of scoring, and why good segmentation is so important.
    • General knowledge of ABM. Expert in database/list management and best practices. Ideally has experience managing a large in-house database. You can write email copy in a pinch as well!
    • Must be a proactive & great communicator up, down, and laterally
    • Attention to detail is very important in this role - initially, you will be the primary campaigns driver in marketing automation & tangential tools!
    • Never satisfied - there is always something else to tweak and optimize. We love you if you’re always curious & asking questions, then looking up the answer to see if it confirms your hypothesis.
    • Technical skills, especially expertise with Excel formulas, Salesforce, HTML/CSS a nice-to-have.
    • Design skills a plus!

Why Lattice?

    • Help make a difference in the culture of fast-growing companies around the world. Lattice helps 1,300+ companies around the world make sure their employees are engaged and performing at a high level.
    • Great product makes marketing’s job a bit easier! Lattice is #1 rated on G2 Crowd (4.6 stars) for performance management
    • Get in on the ground floor and work at one of the fastest growing companies in SF. We started the year at ~40 employees and will triple by the end of the year.
    • Work with an A+ smart, passionate, and genuinely nice marketing and sales team. 
    • We take culture very seriously - we encourage and promote professional growth and development - it’s part of our DNA!
    • Competitive salary, equity, and benefits 
    • New, 20k+ sqft office in the FiDi
    • Flexible vacation/time-off policy
About Lattice
 
Lattice is on a mission to build cultures where employees and their companies thrive.  In an age where innovation is happening all around us, there's commonality – people are driving these changes. We offer a solution that helps companies put employees first. Lattice is a people management tool that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, and goal setting in a way that allows companies to focus on employee development, growth, and engagement. Since launching in 2016 we have grown to over 1,100 customers globally, including brands like Slack, WeWork, Reddit, Glossier, and Asana.
 
--
 
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.