Director, Video Production at Tonal
Los Angeles, CA, US
Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love.
 
At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced strength training system available that makes working out more efficient, effective, and engaging. 
 
We're passionate about building products that transform people's lives. 

Overview
Tonal is looking for an experienced creative executive, passionate about health and fitness, to be the founding member and leader of our new LA-based production studio, helping to create new and innovative video while leading a full-stack team of creative professionals. 

You will report to Tonal’s Chief Content Officer and lead a diverse and growing video team, working collaboratively with creative colleagues in San Francisco. This role will be focused on overseeing the ongoing studio-based production of Tonal’s innovative, adaptive video content while leading and developing your team of creative direct reports. You will work with world-class talent, focus on innovation, organization and extremely high-quality work, stretching what we’re doing creatively while showing outstanding leadership and being extremely detail-oriented along the way.
 
What You Will Do
  • Responsible for overseeing all aspects of pre and post-production in a high volume, high output content environment
  • Play the lead role in the build-out of our Los Angeles studio including technical systems creation and hiring efforts
  • Oversee a team of producers, directors, editors and production management while providing mentorship and coaching for career development and professional growth
  • Pre-production oversight, including concept and development
  • Post-production oversight, including workflows and optimizations
  • Guide development of new formats and content types, collaborating across the team and organization
  • Improve all creative aspects of ongoing production and content
  • Oversee budgets and resource management
  • Maintain and extend brand aesthetics and quality standards
 
Who You Are
  • 7+ years of experience leading in-house video teams of 5 or more individuals
  • An experienced team leader capable of successfully hiring, leading and developing in-house creative teams
  • A mentor with a growth mindset and a track record of inspiring your staff to do their best work and grow in their professions
  • Experience managing various production environments from “in-studio” to “on location” as well as post-production
  • Creative development management experience is a must
  • An extremely creative thinker, always challenging and improving your work
  • Experience producing and/or directing for video
  • A visual storyteller
  • Ability to work under pressure and meet tight deadlines
  • Very high attention-to-detail and organization
 
Extra Credit
  • Interest in fitness and wellness
  • Professional experience in the fitness space is a plus, not required