Product Marketing Manager at Plays.TV
Redwood City, CA, US

As Product Marketing Manager, you will help drive strategy and execution of all marketing initiatives. The ideal candidate is results-driven, detail-oriented, creative and a strong communicator. This is a cross functional role where you will work with multiple teams including product management, design, exec as well as with external partners. Your focus will be on building awareness and growth for Plays.tv.

Responsibilities:

  • Direct the approach and messaging for all go-to-market efforts
  • Manage and oversee our power user & influencer efforts focused on gathering user feedback and partnering to evangelize Plays within gaming communities
  • Oversee efforts to understand user behavior through surveys, data, and communicating directly with core users
  • Develop creative strategies to acquire new users through free traffic sources. Partner with with Product and Design to optimize those user journeys.
  • Assist in managing our PR and communication efforts
  • Help build our Social Media presence
  • Serve as the primary point of contact for external partners

Requirements:

  • Passionate about games, and in particular PC games
  • Master’s or Bachelor’s degree
  • 5+ years of experience in a consumer technology-oriented product company
  • Excellent project management skills
  • Experience managing cross-functional efforts
  • Experience developing and executing marketing campaigns which are measurable,
    scalable, and cost effective
  • Strong communication and copywriting skills