Director of Product Marketing at Leanplum
San Francisco, CA, US
Leanplum, the leading multichannel engagement platform helps forward-looking brands like Tinder and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth. Founded in San Francisco, Leanplum has offices across North America, Europe, and Asia, and has received more than $98 million in funding from leading Silicon Valley venture capital firms. Leanplum has also been recognized as Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. Learn more at www.leanplum.com.
 
About The Role
We’re looking for a proven leader to scale our product marketing discipline and optimize the go-to-market efforts. The role reports directly in the Vice President of Marketing. 

Responsibilities

    • Own and deliver compelling and differentiated messaging and drive the go-to-market strategy that positions Leanplum’s multichannel engagement platform as the leader in the space
    • Own product launches with collaboration from Content, Design, PR and Product teams
    • Own market intelligence, customer insights, and win-loss reports to continually fine-tune competitive strategy
    • Create sales, partner and customer collateral including presentations, product leave-behinds, case studies, demo content and more
    • Train and support the global sales team to articulate product positioning and advantagesInfluence the mobile engagement narrative with press, media and top analysts and achieve excellent performance on analyst waves and magic quadrants
    • Contribute to pricing and packaging decisions to ensure Leanplum is properly monetizing its products/services and gleaning the most long-term valueCommunicate customer requirements and provide input to product management on product roadmap and vision

Requirements

    • 8 - 10+ years of enterprise software product marketing for high-tech companies.
    • E-mail marketing or ESP experience a must and bonus for marketing technology domain expertise
    • Strong analytical mindset with a passion for digging deeper and summarizing insights
    • Natural project & organization management skills with the ability to influence across functions and deliver flawless execution
Perks & Benefits
Health, vision, and dental insurance
Flexible vacation
Catered lunch
 
Legal Disclosure
Leanplum is an equal employment opportunity employer for all applicants and employees. We do not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by applicable local, state, or federal laws. When necessary, we also make reasonable accommodations for disabled employees and for pregnant employees who request an accommodation, with the advice of their health care providers, for pregnancy, childbirth, or related medical conditions