Brand Media Activation Manager at Zwift
London, GB


Who we are:


We are the fitness company born from gaming. Zwift is a digital destination for fitness enthusiasts that’s redefining indoor exercise. We took the boring indoor routine and game-ified it, by developing an at-home training experience that connects cyclists and runners with each other around the world. We’re on a mission to make more people, more active, more often. Launched from the sunny beaches of Long Beach, CA with offices around the world, the Zwift community is active in 195 countries (yup - more countries than the United Nations) and growing. We’re endlessly positive, relentlessly inventive, and always looking to improve… wanna join?


Who we're looking for:


We are looking for a highly motivated, hands-on Brand Media Activation Manager to join our team in London. The perfect candidate is a hands-on expert in running awareness and engagement campaigns, especially within display and video advertising. You bring a passion for driving results, coupled with strong analytical skills & an ambition to win. This role reports to the Sr. Response Manager.


What you'll do:


  • Channel Management

    • Manage the day-to-day activity for video, display and social advertising campaigns including creating new campaigns, optimising budgets, running planned tests on both creative and landing pages.
    • Run Zwift’s video, display and social campaigns, from optimization to measurement, in sync with Zwift’s marketing initiatives such as world expansions, esports events, and others
    • Along with the daily running of activity, this role will also support the Senior Manager in planning activity and handle tracking set up and measurement of the campaigns.
    • Support with reporting and data analysis for the programmatic channels
  • KPI & Dashboards

    • Will be compiling in-depth reporting that will be shared across teams within the company and help develop further the set of dashboards we currently use.
  • Collaboration

    • Partner closely with cross-functional teams to drive best practices and ensure assets are delivered to brief and on time
    • Close collaboration with Content, Design, Dev and Product teams to ensure continued partnership success.
    • Collaborating internally with marketing, analytics, and operations teams to ensure strategy, measurement, and reporting requirements are met
  • Management

  • Managing our current agency through the transition of in-housing.


    • Managing Zwift’s Google & Facebook relationship with the Head of Performance Marketing.
    • Managing a team of 1-2 in the near term and potentially more in the future.


What we're looking for:


  • 2+ years of experience in display and video advertising & ad operations, either client or agency side, with proven ability to drive performance.
  • Experience with display and video targeting including programmatic buying.
  • Proven experience managing and optimizing awareness and engagement campaigns on mobile, across relevant paid channels (Google, Facebook, Youtube, Twitter, IG, etc.).
  • Experience in new coordinated digital marketing campaigns with a focus on big reach such as product launches, events, etc...
  • Phenomenal attention to detail. You love to get right into the weeds and figure out what’s making your campaigns tick
  • Adaptable and fast learner, able to thrive in a fast-paced environment.
  • Ability to handle the pressure of meeting tough goals and tight deadlines.
  • Experience in fast-moving, dynamic environments with changing priorities and aggressive deadlines.
  • Truly outstanding quantitative analysis skills.
  • Strong working knowledge of Google Analytics and AV360. GA 360 knowledge is a big plus.
  • Fluent English skills required, additional European or Asian languages (in particular French, German, Chinese and Japanese) are a plus.
  • Ideally with a bachelor's degree in Marketing, Business or a related course of study.


Top 5 reasons we think you’ll love it here:


  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of talented individuals who love what we do
  • Competitive Benefits (including Medical, Dental, and Vision), including an employee bike program
  • Amazing office location in downtown London
  • Did we mention that we ride bikes and run at work?


If you are excited about this role, we strongly encourage you to include a cover letter. We receive a lot of applications, but a well thought out letter introducing us to your skills and personality will stand out among the rest.