Digital Acquisition Marketing Manager at Cover
Toronto, Ontario, CA

Think insurance is boring? We did too. So we built a company that takes everything you think you know about buying insurance and turns it on its head.


At Cover, want to become the largest and most customer centric insurance company in the world.


Founded in 2016, Cover is a mobile-first insurance platform. We were part of Y Combinator’s W16 batch, and have gone on to raise $27 million across three funding rounds backed by world class investors.


We’re growing fast. In the past year we’ve scaled the team from 30 to 100 people across our San Francisco and Toronto offices.


Across our diverse and multi-skilled team we’re working together to deliver a service that’s effortless to interact with, transparently priced, and built on a sustainable and long term footing.


We’re pushing hard to make our vision of insurance a reality and we want dedicated, inquisitive and collaborative people who are ready to play their part in achieving our goal.


Cover is looking for an experienced digital and user acquisition expert in the gaming, consumer mobile, or fintech space to branch out into a fast growing, incredibly lucrative space - insurance.


Job Description:


  • Manage spend, top-of-funnel leads and operations across paid social, search, display and video

  • Iterate on ad narrative/creative, working closely with a designer on the growth team for new ads on a weekly cadence

  • Experiment and explore new marketing channel opportunities

  • Analyze and overlay ad platform data with the attribution on our back end databases. Optimize for campaigns, ad groups and ads are driving actual policy and premium growth.

  • Communicate tactfully on the ground with fellow digital marketing specialists, while providing concise updates and reports to the Head of Growth.

  • Create and A/B test ad copy and landing/in-app product copy for improving conversion


The ideal candidate will also have/be:


  • Strong focus in Facebook and Google Ads

  • Experience managing or growing a team of digital marketing specialists

  • Experience with ad ops and implementation: Google Tag Manager or equivalent

  • Worked at or founded a startup (i.e. built something)

  • Mobile marketing and growth experience

  • Experience in overlaying front-end ad platform data with back end data with end to end attribution, to analyze beyond ad platform data alone.

  • Experience in insurance verticals and/or other competitive spaces


We Believe in Equal Opportunity


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.