Field Marketing Manager at Atrium
San Francisco, CA, US

Atrium is reinventing the way legal services are delivered by combining modern technology and operational efficiency to deliver fast, transparent, and price predictable services to high-growth companies. Atrium aims to disrupt the $158B corporate legal services market. We’re based in San Francisco and have $75.5M in funding from top investors including Andreessen Horowitz, General Catalyst, Y Combinator, Greylock, First Round Capital, and more. 

 

Atrium’s platform promotes collaboration between clients and their attorney to seamlessly manage corporate records, draft key documents, and track projects in one place, resulting in a vastly superior experience that enables our clients to focus on growing their business. Atrium has helped ~400 companies with everything from corporate governance and drafting commercial contracts to raising over $1B in venture capital. We are a cross-functional team of engineers, designers, product managers, operations and legal experts building products and tools that are changing the future of the legal industry. 

 

As a member of Atrium’s Marketing team, you will apply your field marketing expertise to increase inbound and outbound leads with well-crafted and executed campaigns. It will be your responsibility to create and execute field marketing strategies that enable Atrium to exceed sales pipeline and bookings targets every quarter. You’ll work closely with leaders in the Marketing and Sales teams and broader Atrium organization to develop strategies and tactics and see those through to fruition. You’ll test new channels as well as optimize and scale campaigns to generate revenue for Atrium.

 

This role requires the ability to travel up to 50% of the time to manage the events that Atrium is building outside of the Bay Area.

What will you be doing?

Diligently execute bi-coastal events & campaigns which fill our sales pipeline

Be responsible for MQLs, SALs, SQLs, and overall pipeline, while maintaining and developing a great brand for Atrium

Diligently measure the effect of marketing campaigns and activities to iterate our growth strategies quickly

Identify key levers of growth within marketing

Define & implement region-specific marketing plans

Work closely with sales to optimize lead handoff and conversion

What does success look like in this role?

4-8 years of field marketing experience at a B2B company

Successful track record of generating and nurturing leads through digital, email, and other channels

Experience driving attendance for growth marketing events and defining region-specific marketing plans that support our sales strategy

Have a wealth of event planning knowledge and are comfortable executing on all event details, for small and large events

Highly analytical marketer who believes that measurement and iteration are keys to a successful marketing strategy

You love details and are motivated by tracking and reporting on key metrics

Owning a number of campaigns and events motivates you

Fast-growing and ever-changing work environments excite you

Growing the Atrium community outside of San Francisco and the Bay Area should be an exciting challenge

What you'll get from Atrium?

The rare opportunity to be an early engineering leader at one of the hottest SF startups with $65M in new funding. We're not just another legal tech company disrupting a traditional industry, we're transforming how legal services are provided!

Top-tier mentorship from experienced founders, including Justin Kan (Twitch founder)

A cross-functional, collaborative and growth-oriented environment where your input is highly valued

Competitive compensation with equity, top-tier health and commuter benefits, 401k, pet insurance, and paid vacation and sick time-off; plus sweet perks like catered lunch daily, cell phone reimbursement, professional development stipend, etc.

San Francisco office across from 4th & King CalTrain with large private patio and views of downtown.