Director of Content & Production at Zwift
London, GB

About Zwift:


We are the fitness company born from gaming. And we’re on a mission to make more people, more active, more often. We make an at home training game that connects cyclists and runners with each other around the world. Launched from the sunny beaches of Long Beach, CA., the Zwift community is active in 195 countries and growing. 


Beyond the core mission, Zwift is now at the forefront of developing a new competitive esports discipline for cycling. The British Cycling National eRacing Championships (March 2019) marked the beginning of a long term strategy to develop esports as an international cycling format and with the recent sanctioning of cycling esports as an official discipline by the UCI, the ultimate goal is inclusion in the world’s biggest multi-sport events including the Olympic Games.  Our goal is that Zwift Esports races are both fun to play & fun to watch for a broad audience of competitive & enthusiastic cyclists.


We’re endlessly positive, relentlessly inventive, and always looking to improve... wanna join?


The Role


We’re looking to hire a Director of Content & Production to oversee content output around our Esports programme of events and spearhead our in-house production team.  The role will report to VP Media, Zwift Esports.


Role & Responsibilities

Content Strategy


  • Plan content output to ensure esports events deliver on our goal of being ‘fun to watch’
  • Bring storytelling expertise to enable our content to inspire, entertain & educate our audience of competitive & enthusiastic cyclists
  • Devise a broad range of live & post-produced content to ensure our programme of racing can be accessed across multiple platforms (TV, digital platforms & social media)
  • Devise innovative ways to capitalise on new production technologies to enhance our storytelling
  • Use a data-led approach to plan an innovative content distribution strategy to quickly grow a fanbase for Zwift Esports




  • Oversee execution of large scale live broadcasts of our in real life (IRL) esports events, including working closely with venues, facilities providers & production teams to ensure world-class quality of our broadcasts
  • Manage & produce the weekly cadence of esports live streams from our in-house production facility, including planning efficient workflows
  • Commission & oversee production of a range of highlight & shoulder content around our racing programme to build engagement
  • Build a pool of presenting & commentating talent who can bring both authenticity and fun to our content




  • Develop skills of in-house production team
  • Build a network of freelance production crew & production partners who can deliver our busy schedule of community & elite cycling esports events
  • Budget accountability for all content production


What we're looking for:


  • 10+ years in the TV or video production industry
  • Deep expertise in audio/visual storytelling and a strong editorial sense, ideally in a sporting context
  • Experience of producing large scale live sports broadcasts
  • Knowledge of technical production workflows involved in live broadcasting & streaming
  • A broad knowledge of the media landscape, especially emerging platforms
  • A strong network of relationships across the broadcast & production industry
  • Experience of producing in both a traditional TV environment & in the digital space
  • Creative & innovative approach to using new forms of media 
  • Management experience of large production teams
  • Experience of developing team members


Bonus Points:


  • Understanding of esports production workflows
  • Relationships with endemic gaming media platforms such as Twitch
  • Knowledge of the cycling landscape & key relationships within it


Top 5 reasons we think you’ll love it here:


  • Fast growing, dynamic environment. Your job will never get boring!
  • Awesome team of talented individuals who love what we do
  • Competitive Benefits (including Medical, Dental, and Vision), including an employee bike program
  • Did we mention that we ride bikes and run at work?


If you are excited about this role, we strongly encourage you to include a cover letter. We receive a lot of applications, but a well thought out letter introducing us to your skills and personality will stand out among the rest.