Digital Marketing Manager at LeanData
Sunnyvale, CA, US

It’s an exciting time to join LeanData! We are building out our demand gen team and are looking for a rockstar Digital Marketing Manager to help drive our growth. As the Digital Marketing Manager, you’ll own our digital marketing efforts to drive new business and customer expansion growth.

 
You’ll manage the strategy and execution of key channels including paid search and social, SEM/SEO, display, retargeting, website, etc. You’ll be both a thinker and a builder in this role focused on how to connect with customers online and deliver an awesome digital experience.
 
RESPONSIBILITIES:
  • Manage overall digital marketing strategy, programs and budget.
  • Partner with the demand generation and field marketing team to determine the best campaign plan and support.
  • Execute various paid programs to penetrate target accounts and generate new leads from campaigns.
  • Optimize website through testing to increase traffic and overall awareness.
  • Manage the digital budget to deliver maximum return on investment and value for spend.
  • Track and analyze channel results and improve performance based on learning.
  • Continually innovate processes with testing and optimization. 
  • Work with external agencies and vendors, as well as partner cross-functionally with internal teams.
 
QUALIFICATIONS: 
  • 3+ years of experience in developing and executing successful digital marketing campaigns
  • Exceptional writing, editing, and verbal communication skills
  • Proven track record in a fast-paced, always-on, start-up environment; willing to roll up his/her sleeves to get the job done
  • Excellent understanding of data to drive impactful actions
  • Strong organizational skills to manage multiple projects with high-quality, timely execution
  • Demonstrated proficiency and/or certification in Marketo and Salesforce a plus
  • BA/BS degree or higher required

We warmly welcome into the LeanData family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.