Strategy Manager at Zwift
London, GB

Job Overview:

Zwift is a revolutionary software application that combines cycling and general fitness with an online, gamified and social virtual world. Features available to all users include free workouts, group workouts, structured training and online community racing. Subscribers simply require a bicycle, an indoor trainer and a device to run Zwift.

Increasingly Zwift has become the place where the world’s top professional cyclists come to train - with UCI World Champions including Mark Cavendish, Michal Kwiatkowski, Phillipe Gilbert, Tom Dumoulin and Lisa Brennauer all using Zwift as a key component of their competition preparation. 

Beyond the core mission to make more people more active, more often, Zwift is now at the forefront of developing a new competitive esports discipline for cycling. The recent British Cycling National eRacing Championships marked the beginning of a long term strategy to develop esports as an international cycling format with the ultimate goal of inclusion in the world’s biggest multi-sport events including the Olympic Games 2024. In the upcoming period Zwift will be developing innovative new features and tools within the application to support the development of esports, developing other sports such as running, and forging close relationships with stakeholders around the world to accelerate growth. 


Zwift are now looking for an ambitious Strategy Manager, with 3+ years of commercial/strategy experience in a professional services environment (or equivalent sporting environment). The successful candidate will be in a unique position to influence the development of the world’s first physical esport. 

Role and Responsibilities

    Responsibility for a wide range of strategic research projects, developing hypotheses, sourcing data from across sport, esports and wider business, critically analysing information and succinctly presenting conclusions
    Support the Esports and Commercial strategy team to design and produce high quality business materials to engage and inspire internal and external stakeholders, including periodic strategy updates
    Support Zwift Esports colleagues in Product Management, Operations, Media, Commercial, Governance and any other relevant work streams to create and document working group strategies, implementation plans and progress reports
    Develop templated documentation that can be used across the business to develop valuable 3rd party commercial relationships, including ROI modelling, partnership guidelines, evaluation templates
    Design and facilitate continuous improvement workshops with esports and commercial workstreams to drive the ongoing development of the Esports and Zwift Commercial strategies
    Assess the performance of esports and commercial business units, key partner relationships and track overall progress against the Zwift Esports and Zwift Commercial strategies
    Support the implementation of key strategic and commercial partner relationships working with internal and external stakeholders and teams in different geographic locations
    Support the ongoing delivery of regular management and executive level Esports and Commercial Committee meetings
    Other duties and responsibilities as assigned or required

Skills & Experience

    Knowledge: Appreciation and understanding of the sports industry, the commercial fundamentals of sports (and wider) business, the key trends in the sports and gaming industries, including digital trends and opportunities.
    Technical Skills:
        The demonstrated ability to think creatively about a varied range of internal and external commercial and strategic challenges.
        Excellent written and verbal communication skills with particular emphasis on data analytics, presentation creation and report writing - candidates will be required to demonstrate an evidence based approach to problem solving during the interview process.
        Excellent working knowledge of core business tool such as MS Office and Google documents.
        A demonstrable history of client-facing experience and the ability to develop strong and lasting relationships with clients.
        Prior experience in developing strategic projects and programmes and in developing commercial partnerships is desirable
    Required Experience: 3+ years experience within a sports, gaming or digital media rights holder or agency, or within a professional services environment.
    Education: Graduate/post graduate level.
    Inspiration: A passion for cycling and knowledge and interest in the wider world of sport, esports and sports/esports business is preferable.