Senior Marketing Operations Manager at SendBird
San Mateo, CA, US

SendBird is looking for a Marketing Operations Lead to power SendBird’s marketing engine. As a core member of the Demand Generation team, this person will be responsible for monitoring and enabling the delivery of qualified leads (not to mention, our resident Marketo expert!). The ideal candidate will understand marketing activities and will build out systems, processes and workflows to support and augment them. 

 

Reporting to the Director of Demand Generation, you will join a dynamic and empowering marketing team that operates with an urgency, a data driven mindset, attention to detail, an eye for quality, and a commitment to creating and influencing a quality pipeline for sales.

 

WHAT YOU WILL DO

 

Marketing Operations Strategy

Own the MarTech stack across different tools and support the selection/management of our marketing technology ecosystem and associated vendors

Build and update reports and dashboards to provide visibility into marketing campaign results as well as analyze how they will evolve across the sales funnel

Optimize lead scoring, nurturing and routing to ensure that high-quality leads are passed and prioritized appropriately to sales for qualification

Identify areas of inefficiency/sub-optimization in marketing operations; propose solutions that will drive better results

Marketing Operations Day-to-Day Management

Setting up new API integrations managing existing integrations and custom API web services

Troubleshooting CRM errors, designing and implementing long term solutions.

Managing relationships between Marketo, Salesforce and other external tools such as Looker

Working with global marketing and sales teams to ensure campaign programs are designed and executed effectively

Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance

Assisting with lead database management; data normalization, custom fields, attributions, tags, list segmentation

Setting up A/B tests and reporting on results as well as proposed solutions/next steps from those findings

Build, test and send emails and registration pages, and other campaign elements (smart lists, upload lead lists) in Marketo

Track, manage, and own Marketo drips for effectiveness and results

Monitoring lead data quality: data cleaning, normalization, and imports of email lists

 

WHO YOU ARE

 

A data enthusiast with strong attention to details.

You have a great understanding of how to identify and resolve issues by utilizing data and any associated technologies.

You are a problem solver with an affection for understanding human behavior; you understand what motivates people and the implications that has on resolution of marketing operations 

You are an excellent communicator and use your communication skills to align a diverse set of stakeholders

You thrive in high-energy environments where you are able to own multiple initiatives.

 

EXPERIENCE AND SKILLS

 

3+ years experience in marketing operations, preferably in B2B/or SaaS industries.

Understanding of marketing and sales funnels and associated marketing practices.   

Experience building and optimizing marketing automation platforms especially Marketo; working experience of Salesforce CRM

Strong communication skills; ability to align multiple stakeholders. 

Ability to run rigorous due-diligence for new technologies, tools/systems and vendors

 

ADDITIONAL BENEFITS

 

Pick your new laptop!

4 weeks paid time off!

99.99% paid Benefits

12 US paid Holidays

Fun working environment 

Flexible work schedule

Opportunity to work for the hottest startups on the planet!

 

ABOUT SENDBIRD 

 

SendBird is the world's leading chat & messaging platform as a service. Our mission is to digitize human interactions for businesses. Our platform delivers billions of messages per month to help people connect through the products and apps they love.

We’re a Y Combinator alumnus (W16) and have raised over $120M from leading investors including ICONIQ Capital, Tiger Global Management, Shasta Ventures, August Capital, and FundersClub. We are headquartered in San Mateo, CA (50+ employees) with an Asia-Pacific office in Seoul (70+ employees).