Acquisition Marketing Manager at Turo
Toronto, CA

We are looking for a data-driven entrepreneur and marketing expert to turbo-charge our growth in Canada. The Acquisition Marketing Manager will be responsible for all aspects of acquisition marketing in Canada on a variety of web, mobile and offline channels.

You will develop local user acquisition strategies across the country, build and own Turo Canada’s acquisition marketing budget and team, identify expansion opportunities, and drive marketing ROI across all acquisition channels. This is a unique chance to have a direct impact on growth in a fast-growing technology company disrupting a multi-billion dollar industry.

This position reports to the Country Director for Canada.

Role and Responsibilities

  • Build Turo Canada’s acquisition marketing team by hiring, managing and coaching a small team of acquisition associates
  • Drive and own local user acquisition efforts in Canada on a variety of channels (Google, Facebook, Instagram, Twitter, Snapchat, Radio, TV, etc.) and platforms (Web, Mobile, Offline)
  • Define local strategies, launch new campaigns and optimize existing ones through direct campaign execution or collaboration with our central marketing team and our marketing agencies
  • Monitor performance metrics of paid campaigns and optimize to achieve ROI-positive results within each channel and across platforms
  • Own marketing budget for Canada and budget allocation by channel; monitor performance vs. budget
  • Collaborate with designers & copywriters to produce high quality creative and ad copies
  • Report on strategic insights that can be leveraged across the team and the entire organization, such as best performing messaging, audiences, and more 

Skills and Requirements 

  • Education in Business, Marketing, or related disciplines; BA/BS degree required
  • 5+ year experience in Acquisition Marketing or Growth, preferably at a fast-growing consumer business
  • Experience running multi-million-dollar marketing budgets and managing a team
  • Strong experience with both Web and Mobile/Native; offline marketing experience (TV, Radio, Out-Of-Home) a plus
  • Strong experience with self-serve platforms (Facebook, Google Adwords, etc.) and third-party analytics packages (Google Analytics, etc.)
  • Top-notch analytical and quantitative skills; familiarity with Excel, SQL, and relational databases
  • Positive mental attitude, high energy, high integrity, strong work ethic, enthusiasm, sense of humor, and a commitment to our mission
  • Ability to thrive in a dynamic startup environment; you’ll have guidance when you need it, but you’re also goal oriented and can execute without close supervision

Benefits

  • Competitive salary and meaningful equity
  • Employer paid medical, dental, and vision insurance
  • Apple equipment of your choice
  • Four weeks paid time off
  • Weekly team lunch
  • Company-sponsored happy hours and team events
  • Turo owner matching and vehicle reimbursement program
  • Turo travel credit every month

About Turo

Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, the UK, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures. 

Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!

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