Marketing Automation Manager(Remote) at CloudPassage
United States of America

The Marketing Automation Manager at CloudPassage is a unique opportunity to make a real impact on the business in the very hot cloud security space as we take our digital marketing efforts to the next level for our well-established cloud security platform. The Marketing Automation Manager will administer digital marketing campaigns, maintain the content on the CloudPassage website, and be an integral member of our collaborative marketing team. This position reports to the CMO and will work closely with the Sr. Manager of Demand Generation.

The right candidate will be self-motivated, diligent, and collaborative with a commitment to quality and making a positive contribution to CloudPassage.

Responsibilities:

Marketo Administration

  • Create and maintain a best-practice Marketo implementation
  • Support and execute the B2B digital demand generation strategy, including emails, landing pages, forms, CTAs and workflows
  • Segment and analyze prospect database for targeted campaigns
  • Brainstorm and develop marketing strategies and test their success and key metrics
  • Test and analyze workflow, lead generation, lead nurturing and lead scoring
  • Test and optimize the user experience to drive demand generation and conversion across all digital properties - including multivariate A/B testing
  • Identify tactics for improvement
  • Manage all technical aspects of marketing automation and integration with Salesforce
  • Implement best practices, assist with implementing new platforms and integrating existing martech stack with 3rd party tools

Website Content Administration

  • Maintain a clean, compelling, and effective website
  • Regularly update and refresh CTAs throughout the website
  • Post and SEO new content per marketing SEO strategy
  • Implement and publish new pages and blogs
  • Adhere to best practices to assure a search engine-friendly website
  • Maintain the website resource library

Reporting 

  • Support management, marketing peers, and sales with lead generation and conversion reports from Marketo
  • Develop scheduled and incremental reporting with the ability to compile and review raw data

Qualifications:

  • 5 years of Marketo experience, preferably Certified Marketo expert 
  • Working knowledge of integration with Salesforce
  • Proven experience working in WordPress and similar content management systems
  • Proficient with front-end development, WordPress, CSS, HTML, SEO, Google Analytics, and Adobe Creative Suite
  • Working knowledge of JavaScript, PHP, jQuery, and MYSQL a plus
  • Experience with start-up environments and enterprise and midmarket-focused sales models. Bonus points for having been a salesperson.
  • Excellent working knowledge of inbound & outbound methodologies in SaaS products
  • Ability to interact effectively with all levels of management and with multiple departments including sales, marketing, product marketing, etc.
  • Excellent interpersonal, communication, and organizational skills.
  • Tremendous work ethic
  • Attention to detail

About Us:

CloudPassage is the recognized leader in automated cloud security and compliance for dynamic application deployment environments like AWS and Azure. A true pioneer, the company's groundbreaking innovations received the first-ever patents granted in the cloud security domain.

Today, CloudPassage safeguards cloud infrastructure for the world's best-recognized brands in finance, e-commerce, gaming, B2B SaaS, and digital media with Halo, its flagship solution. Halo is an award-winning cloud security platform that automates continuous visibility for millions of serverless, server-based, and containerized assets across hundreds of public and hybrid cloud environments. Halo is software-as-a-service, deploying in minutes and scaling effortlessly. Halo integrates with configuration management and CICD tools such as Puppet, Chef, and Jenkins to align security functions with automated DevOps processes. CloudPassage is a proven solution for delivering automated security and compliance visibility, critical to protecting data and applications migrating to public IaaS environments. 

Visit www.cloudpassage.com to learn how Halo can enable faster, more effective cloud infrastructure security for your enterprise.