Monetization PM at ClassDojo
San Francisco, CA, US

ClassDojo’s ultimate goal is to create an education system that gives every child on Earth an education they love. We are doing this by bringing together communities of teachers, children and families, and then helping them get learning experiences their children love. Last school year, we served over 40 million children around the world—with a team of just 45.

As our monetization lead, you’ll create and monetize products reaching tens of millions of teachers, children and families, building a global consumer education business. You’ll grow ClassDojo to our next major milestone: reach 100 million+ active families, and tens of millions in revenue, while deepening our brand love. 

You’ll do this by rolling up your sleeves to grow and promote our subscription products, and by exploring other revenue-generating opportunities. You’ll work with a team of engineers, product managers, product designers and other cross-functional partners, working together in San Francisco. 

 

How you’ll make an impact:

  • Maximize the monetization of our existing products and develop new experiences that support monetization, while also deepening huge brand love
  • Partner with the founders and PMs to identify new high-ROI opportunities, and develop new revenue streams/business lines in those opportunities identified
  • Create shared understanding of how to monetize ClassDojo
    • Measures: clear growth/revenue model: acquisition, conversion, price, retention; clear financial operating model for next stage of company, with key levers and impact known; a monetization strategy; and library of monetization insights based on experiment history
  • Mentor your leaders and peers on best-in-class product monetization
  • Contribute to our culture of high-freedom, customer-obsessed, consumer science-based cross-functional product development teams

 

Competencies

  • Experience growing, optimizing, and monetizing consumer products
  • Experience working cross-functionally across business, marketing, partnerships, & product
  • Experience making stuff happen in scrappy ways in small, fast-paced companies
  • Proven execution ability at all levels, moving between strategy to the tactics that deliver impact
  • Strong understanding of revenue and growth models, strategies and tactics
  • Strong quantitative skills and comfort with data and statistics, creating/refining hypotheses by exploring user data
  • Structured problem-solving ability
  • Good judgment and strong thought partner for head of product and CEO on business and product strategies
  • Moves faster than is comfortable - an instigator.

 

Bonus competencies:

  • Experience with subscription businesses, or mobile app monetization
  • Experience delivering growth-focused KPIs through non-ad acquisition strategies (communities, invitation and referral programs, etc)
  • Experience growing consumer products internationally
  • Experience at a high quality culture tech company

 

About ClassDojo

 

ClassDojo's mission is to bring communities together, and help them create an education experience their children love. Founded in 2011 (ImagineK12 / Y Combinator) and based in San Francisco, California, ClassDojo started as a communication app: a simple way for teachers, families, and children to share the magic of the school day through photos, videos, and messages. It creates a close-knit classroom community, and exciting, inspiring and creative classrooms and homes for kids. We’re one of the fastest growing education companies of all time, used and loved by tens of millions of teachers, families and children in 90% of K-8 schools in the US, and 180 other countries.

You can read more about our vision to change education from the ground up here: https://medium.com/@samchaudhary/https-medium-com-samchaudhary-how-to-change-education-from-the-ground-up-f82b8f3e4b95.

 

The Team

 

We believe focused, talented, non-hierarchical teams can achieve a surprising amount: https://blog.ycombinator.com/its-surprising-how-much-small-teams-can-get-done-sam-chaudhary-of-classdojo/. Our team is made up of engineers, designers, and educators from around the world, with deep backgrounds in education, as well as from leading consumer internet organizations like Instagram, Netflix, Dropbox, Uber, Y Combinator and more. We’re building a company that will transform education, and one that is the kind of place we’ve all always wanted to work. We believe you’ll do the best work of your life here.

 

Diversity

 

ClassDojo’s vision is to give every child on Earth an education they love. We strongly feel the best way to do this is to build a team with diverse backgrounds that reflect the children we serve. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We hire locally in San Francisco, and we also hire distributed teammates around the world.

 

If you're excited about having an impact in education at massive scale, we'd love to hear from you.