Director of Acquisition at Imperfect Foods
San Francisco, CA, US

About Imperfect

Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.

We're headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you!

We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!

About the Role:

Imperfect is looking for a dynamic leader for our Growth Marketing team. The Director will own everything from the top of the funnel through conversion. The types of customers the team is bringing through the door matter just as much as how many they’re bringing in. This role requires a high level of analytical problem solving, project management, and collaboration as you design and implement user acquisition strategies. The Director will work to optimize our conversion funnels, test and determine direction across channels, and scale best practices. This role reports directly to our CMO and will be managing a current Growth team.


Build the right infrastructure for Imperfect’s growth strategy:

Drive and take responsibility for all KPIs related to growth: CAC and CAC: LTV Ratio as well as conversion funnel KPIs

Build and maintain analytics and systems to measure performance

Own, develop, and refine Imperfect’s referral strategy as part of the overall growth strategy

Select and implement various growth tools to make the team more efficient

Create and continuously refine the online and offline acquisition strategy:

Effectively manage the profitable investment of an eight-figure acquisition budget

Use knowledge of customer economics to pull the right levers across all online and offline acquisition channels

Select and manage both in-house team members and agencies to execute acquisition campaigns

Work closely with the Director of Brand on the alignment of brand messaging within acquisition

Provide feedback to Director of Brand to inform content strategy for earned channels

Collect and utilize deep customer insights to develop an understanding of user needs, habits, and perceptions to seed Imperfect’s acquisition strategy

Serve as a thought leader across the company and set out best practices and performance standards for all user acquisition and growth initiatives

Manage and build a testing framework for the full funnel:

A/B test landing pages and stages of the conversion funnel to improve conversion rates

A/B test and continuously iterate acquisition channels to optimize for growth

Work closely with the VP of Product to implement tests and features within and outside of the conversion funnel that may impact overall growth

Skills and Qualifications:

7+ years of experience in a growth marketing role with a strong focus on paid acquisition and product marketing

5 + years of experience managing a Growth Marketing team with a wide variety of experience levels

Deep expertise in Excel, SQL, SPSS, and other analytical tools

Experience managing external consultants

Proficient in setting up and managing multiple online and offline channels: search, social, display, direct mail, etc.

About You:

You know basic acquisition strategies -- what works and what doesn’t -- and always have a pulse on new methods coming to the market

You’re analytical. You dig deep on the numbers and you’re motivated by the results of trackable data (Mixpanel, Google Analytics, etc)

You’re a solutions-focused thinker, quick to test new strategies and campaigns

You sit on the line of execution and strategy and are comfortable wearing both hats

You’ve managed both short and long term acquisition budgets

You’re comfortable presenting and translating your strategy and outcomes to a multitude of company stakeholders

You’ve successfully built and currently maintain friendships through work

You’re passionate about our mission to eliminate food waste and create a better food system for all

Details of the Position:

Full-time exempt position reporting directly to the Chief Marketing Officer

Based out of our San Francisco Headquarters in the Bayview

Salary and employee stock options commensurate with experience

Competitive benefits package including health care, paid vacation, 401K, paid parental leave, and recurring credit towards your Imperfect account!

Physical Requirements:

Sedentary work; involves sitting most of the time

Occasional movement around the office may be necessary

Regular work with computers, including keyboards, mouses, and screens

Standing desks and / or other ergonomic accommodation is available upon request

Regular use of mobile devices, including smartphones and tablets

Individuals seeking employment at Imperfect Foods are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

U.S. E-Verify Notice: Imperfect Foods participates in E-Verify in the United States. Imperfect will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.