Sales Training Manager at Tonal
Toronto, Ontario, CA

Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love.

At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced strength training system available that makes working out more efficient, effective, and engaging. 

We're passionate about building products that transform people's lives. 


The Sales Training Manager will be the training and educational point-person for the retail and inside sales teams on product knowledge, selling strategy, and training manuals. Reporting to the Director of Inside Sales, the Sales Training Manager will be responsible for ensuring all sales staff receive new hire, product and selling skills training. Working cross-functionally, you will develop training for organizational processes, on-going product updates,  and selling strategies. Training will take place via Zoom meetings as well as on-site and in-person at retail locations. 

In partnership with Sales and Retail Leaders and product managers, the Sales Training Manager will review skills gaps to help identify areas of improvement and successfully develop, deploy and ensure adoption of product and selling skills training programs, processes, systems, and tools. The Sales Training Manager is responsible for ensuring sales teams are up to date on the latest product features relevant to selling, which includes understanding the new feature, how it works, how to demo it, and why it matters to our customer.

This role is required to have strong training development and facilitation skills and the ability to coach and train associates and managers one-on-one or in group settings on sales selling techniques and methodology.

This role will be based at Tonal HQ in San Francisco and with frequent travel to Tonal retail locations across the US.

What you will do

Develop training programs focused on selling skills and product knowledge, for new and current associates, including training manuals and delivery

Analyze the current on-boarding plan by aligning with stakeholders and improve efficiencies in the training program 

Initiate and review skills gap analysis to help identify areas of improvement

Build KPIs with Retail & Sales Leaders to measure training effectiveness on store and sales teams

Develop Tonal product and sales training materials and deployment tools

Collaborates with cross-functional teams to understand new feature and content road map and how it affects our customers

Coach and train associates and managers in person, via webinars or other relevant facilitation tools

Develop a continual education program to measure sales and retail teams’ competency

Coordinate training logistics and timing with local sales leaders 

Travel to retail locations to host onsite training

Who You Are

Expert in training content development and storytelling

Demonstrated knowledge of Learning and Development delivery

Excellent written and verbal communication skills

High level of skill in facilitating and coaching one-on-one and in groups

Able to lead Learning Management System selection and development 

Exceptionally detail-oriented

A high level of listening, courtesy and communication skills

Comfortable working as part of a connected dispersed team and self-motivated

Excel in fast-paced and ambiguous situations by possessing impeccable organizational skills, patience, and empathy

Ability to be flexible and manage tasks according to the needs of the business

Photoshop and/or SCORM experience

Experience with G-Suite, Salesforce, and Keynote

Bachelor’s Degree or equivalent work experience

Four plus years’ experience; at least four years of sales and retail training experience

Expect travel 20% of the time

Extra Credit

Fitness industry experience 

Luxury or high-end product experience