Senior Product Marketing Manager (Inbound) at People.ai
San Francisco, CA, US

People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including sales, marketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.

At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

The Senior Product Marketing Manager (Inbound) will aupport revenue growth by leading the research to identify market needs, assisting in the analysis of highest value opportunities for growth and determining what capabilities a People.ai needs to command the leading position in our top priority segments.

Responsibilities

Take People.ai’s GTM strategy to the next level by developing a rich analysis of our target market, identifying the specific segments we’re targeting, and creating detailed customer profiles that will fuel our GTM teams. 

Lead competitive and market intelligence and partner with Product Management to identify where People.ai has an opportunity to solve the most important and valuable problems, and have direct input into our product roadmap. 

Support the outbound product marketing manager and sales enablement team with competitive and market enablement and technical sales resources to reduce the ramp time for new hires and accelerate our close rates with new customers. 

Deliver customer facing roadmaps that clearly articulate the vision for People.ai and value that we’re delivering to customers.

Lead the continuous improvement of our pricing and packaging and establish feedback loops with the sales, operations and customer success teams to get consistent visibility into our opportunities to drive commercial value for the business.  

Be an evangelist for People.ai and thought leader for the company at key industry events, in webinars and interviews in particular with key influencer audiences i.e. Analysts, customers, prospects.

Requirements

Analytical Rigor - Exhibits strong critical and very structured thinking, with a proven ability conduct strategic market research using data to propose, test and prove hypotheses the business needs to explore.

Product Partnership - knows how to identify and bring to market products for which customers will pay big money.

Sales Partnership - has the formula for equipping sales reps with what they need to win based on experience with top tier, high consideration B2B sales orgs.  

Cross-functional leadership - has an extensive list of sales and product leaders who will endorse unequivocally. 

Proven execution - can point to multiple examples of delivering results based on plans that exhibited rigor, resourcefulness, inventiveness, and focus.  

Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.