Senior Product Marketing Manager (Outbound) at People.ai
San Francisco, CA, US

People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including sales, marketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.

At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

The Outbound Product Marketing Manager will support revenue growth by leading the research to uncover buyer motivations, developing a messaging platform that emphasizes People.ai’s unique value, and designing a product launch strategy to accelerate customer value delivery and command the leading position in our top priority segments.

Responsibilities

Drive go-to-market alignment across marketing, sales, customer success and product by translating brand vision into differentiated and compelling messaging hierarchies for each of our top priority buyer personas - Sales and Marketing

Partner in the development of the sales playbook and lead the creation of supporting Customer Value Delivery Asset Package (sales decks, data sheets, case studies)

Conduct target persona interviews (split between sales and marketing) to uncover buyer value systems, GTM team dynamics, urgent challenges and areas of investment for each persona

Develop internal communication and external messaging strategy for all Tier 1 & 2 product launches

Lead thought leadership and support implementation of People.ai’s master narrative and unique positioning through all marketing channels - website, content, email, digital, etc.

Requirements

Messaging--has built great messaging hierarchies (differentiated, clear, compelling) for leading enterprise-oriented software companies. 

Sales Partnership - has the formula for equipping sales reps with what they need to win based on experience with top tier, high consideration B2B sales orgs.  

Cross-functional leadership - has an extensive list of sales and marketing leaders who will endorse unequivocally. 

Proven execution - can point to multiple examples of delivering results based on plans that exhibited analytical rigor, resourcefulness, inventiveness, and focus.

Founded in 2016 and based in San Francisco, the company is backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Y Combinator and others. In 2019, People.ai was recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.