Senior Marketing Manager at ClassDojo
San Francisco, CA, US

ClassDojo’s ultimate goal is to create an education system that gives every child on Earth an education they love. We are doing this by bringing together communities of teachers, children and families, and then helping them get learning experiences their children love. Last school year, we served over 40 million children around the world—with a team of just 45.

As our sole Marketing Manager, you’ll drive growth, engagement, and love with our core audience: K-8 teachers. Building upon the millions of teachers who already rely upon ClassDojo as an essential part of their classroom teaching experience. You’ll also have the opportunity to help shape our marketing organization and function during this exciting growth phase at the company. While partnering closely with our product development teams serving teachers. 

How you’ll make an impact 

Drive growth in ClassDojo teacher user base through both in-product experiences and acquisition marketing channels. Measured by growth in new teachers.  

Increase teacher adoption within schools through lifecycle marketing and in-product engagement channels. Measured by % of teacher usage within schools. 

Test and scale efficient acquisition marketing channels for reaching new and existing teachers. 

Develop and execute a holistic teacher lifecycle experience that moves teachers from trial to adoption to advocacy within their schools.   

Identify, execute and analyze new marketing programs and campaigns end to end. 

Unlock key insights on teachers and the classroom experience that inform marketing and product opportunities  

Build upon our marketing infrastructure and processes to create scale and efficiency. 

Act as strategic partner for company leadership team including Head of Marketing, Product, and CEO.

Competencies

Proven ability to grow user base of consumer technology products and services  

Consumer marketing generalist with a strong breadth of marketing disciplines. 

Passion for gleaning unique consumer insights, empathic understanding of consumers’ motivations and jobs to be done. 

Experience building and executing marketing channels such as in-product, email, in-app marketing, notifications and social.

Analytical strength, desire to be hands on with data and reporting on impact. 

Builder at heart. Motivated by turning ideas into execution. Adept at shifting between strategic thinking and hands-on execution. 

Business operational experience, including building out marketing systems 

Been part of successful build stage of marketing function. Thriving in resource-constrained, fast-paced environments.

Strong holistic problem-solver and good strategic judgment.

About ClassDojo

ClassDojo's mission is to bring communities together, and help them create an education experience their children love. Founded in 2011 (ImagineK12 / Y Combinator) and based in San Francisco, California, ClassDojo started as a communication app: a simple way for teachers, families, and children to share the magic of the school day through photos, videos, and messages. It creates a close-knit classroom community, and exciting, inspiring and creative classrooms and homes for kids. We’re one of the fastest growing education companies of all time, used and loved by tens of millions of teachers, families and children in 90% of K-8 schools in the US, and 180 other countries.

You can read more about our vision to change education from the ground up here: https://medium.com/@samchaudhary/https-medium-com-samchaudhary-how-to-change-education-from-the-ground-up-f82b8f3e4b95.

The Team

We believe focused, talented, non-hierarchical teams can achieve a surprising amount: https://blog.ycombinator.com/its-surprising-how-much-small-teams-can-get-done-sam-chaudhary-of-classdojo/. Our team is made up of engineers, designers, and educators from around the world, with deep backgrounds in education, as well as from leading consumer internet organizations like Instagram, Netflix, Dropbox, Uber, Y Combinator and more. We’re building a company that will transform education, and one that is the kind of place we’ve all always wanted to work. We believe you’ll do the best work of your life here.

Diversity

ClassDojo’s vision is to give every child on Earth an education they love. We strongly feel the best way to do this is to work with people from diverse backgrounds that truly reflect the world. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We hire both locally in San Francisco, and distributed teammates around the world.