VP of Marketing at Suplari
Seattle, WA, US

Suplari enables true intelligent spend management for the enterprise. Enterprises are awash in data, but are unable to their leverage that data to drive better purchasing and better decision making.  Why?  The data is siloed, fragmented, often dirty, and complex, requiring additional internal resources and analytical support to make basic decision and more complex spend reduction or cash flow optimization decisions.  Budget owners consequently rarely leverage data when making purchasing decisions.  The results are inefficient and out of control spend, bloated and padded budgeting, poor compliance, and poor visibility to financial results and forecast.

Enter Suplari.  Suplari provides an AI-driven analytics and insights platform for modern procurement and finance teams. Customers realize savings, optimize cash flow and effectively manage supplier risk that is today hidden within millions of data points in the enterprise. Suplari connects and unifies disparate supplier data sources and systems and then continuously analyzes millions of supplier and sourcing transactions to generate real-time AI-driven insights on reducing spend, mitigating risk and increasing compliance.  Enterprises using Suplari are able to automate many functions related to spend management, so that the finance and procurement teams can focus on high value, strategic activities and negotiations, while partnering effectively across the enterprise.  Suplari’s products are on the cutting edge of AI in procurement and cloud computing, serving the Global 2000 enterprises today. 

Suplari has assembled one of the top technology teams in Seattle and was founded by experienced management from HP, Amazon, Apptio, Skytap, iConclude, Trulia, and Zillow.  Suplari is backed by $18.6m in venture financing from top tier venture capital investors Madrona Venture Group, Shasta Ventures, Amplify Partners, Two Sigma Ventures and Workday Ventures.  

What Does Success Look Like:

You are a key leader building the next great enterprise software company started in and built in Seattle (in the lineage of Microsoft, Amazon, Tableau, Docusign, SmartSheet, Avalara, and Apptio to name a few)

You are the key driver in the positioning and pricing of a land & expand strategy targeted at the finance and procurement teams, leveraging ABM targeted at CXOs

You are empowering a world class SDR and enterprise sales team with messaging, tools and intelligence to win customers

Partnered with the VP of Sales, you are delivering and growing predictable bookings quarter over quarter and year over year 

Partnered with Product and Success, you are driving engagement and customer value realization using Suplari in customer organizations

You have built a world class marketing and product marketing organization

You are key member of the leadership team at a fun, high integrity, highly transparent, values-driven organization

Responsibilities:

Lead the product marketing strategy and full cycle of customer acquisition and retention marketing, including: product positioning, messaging, lead generation, marketing operations, market analysis, pricing strategy, marketing communications, channel marketing, digital marketing, brand management, analyst relations and press relations.

Partner closely with sales to deliver effective content, tools and training, enabling a value-based sales conversation and enterprise sales process.

Work across teams to drive and improve a winning go-to-market strategy

Serve as a strategic thought partner for the CEO and Chief Product Officer able to challenge and push assumptions of the company

Collaborate with executive leadership to continually refine go-to-market strategies

Working cross-functionally with teams throughout the organization including sales, product, customer success, engineering, and finance

Create and deliver a comprehensive product positioning and messaging strategy across all sales channels and key personas/audiences, ensuring consistency across all audiences 

Effectively communicate the value proposition with effective sales and marketing tools that support the sales, product and client management functions.

Develop go-to-market land & expand strategies targeting finance and procurement teams 

Represent mind of the customer. Speak the voice of the customer.

Build a ‘growth hacking‘ culture at Suplari leveraging content marketing, social media, building earned media and owned media / SEO, not afraid of experimenting and being innovative.

Partner with the customer success team and product management teams to create a highly engaged user base that builds Suplari into their every day business operations, resulting in incredible cost savings for the customer

Qualifications:

8-10 years proven marketing leadership experience in a high growth, venture backed enterprise SaaS company.

Must be excited to work with a driven, optimistic and fast paced CEO.

Experience recruiting, mentoring and managing a marketing team of 5-15 people required. 

Deep understanding of how to market across different distribution channels and geographies; experience selling application software, particularly to the CFO is a big plus!

Experience architecting land & expand critical, especially developing and executing on an account based marketing strategy

Superior understanding of how to market and effectively communicate and educate multiple stakeholders within Global 2000 enterprise.

Ability to collaborate and communicate with people in a variety of roles across multiple departments and leadership levels.

Must be able to handle aggressive deadlines, work cross-functionally and prioritize work in a fast-paced, often ambiguous environment.

Must have an entrepreneurial nature and be highly adaptable and resourceful.

Must be highly analytical and great with metrics, including some type of background in data and statistics.

Smart, but adaptable person that is quick to embrace change and is capable of developing and leading a strong team.

You have a deep network in the Seattle area of incredible marketing talent excited to work with you again

You have a reputation that attracts and closes candidates

You are an incredible manager, mentor and team mate

You are the kind of person that employees and past co-workers reach out to consistently to seek advice and perspective